Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations

Abstract

More and more business organizations recognize the relevance of sustainable innovations as driving factor for their corporate strategies, products and processes. But while the concept of sustainability is generally ratified by employees and consumers, their willingness to actually use or buy such innovations can be low. One of the most important facilitators for the adoption of innovations is self-experience generated by testing the innovation. This paper provides insight on how sustainable innovation testing affects consumer mindsets and which barriers consumers face when considering testing a sustainable innovation. The study draws on the data from an in-depth interview study with seven providers and consumers of electric cars (as sustainable innovation) in business and private environments. Insights about the nature of consumer's willingness to test are extracted and recommendations for the design and use of information systems as facilitators for testing sustainable innovations are derived.

The impact of contextual information regarding the origin of food on consumers’ judgments

“…It seems then that the taste condition acted as a sort of disconfirmation of the country-of-origin bias, which instead was strongly present for the visual experience. Our results would seem to support the importance of “try before buy” experience to mitigate the effect of cultural and social bias in products evaluation ( Stryja and Satzger, 2018 ).…”

El rol del eWOM en la comunicación de RSC en redes sociales

“…En esta misma línea, Podium (2017) indica que el 93 % de los consumidores buscan las opiniones de otros antes de tomar la decisión de comprar un producto. De esta forma, las empresas están otorgando cada vez más importancia al desarrollo de nuevas formas de comunicación como interfaces, aplicaciones, páginas web y plataformas de redes sociales (Stryja y Satzger, 2018) para vincular a los consumidores y conseguir que sean ellos mismos quienes difundan las comunicaciones corporativas de contenidos tanto comerciales como no comerciales (Hennig-Thurau et al, 2004).…”

Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior

“…Sustainable product innovation can be extended to incorporate service innovation and process innovation, such that researchers consider the larger sphere of sustainable innovation [63][64][65]. Stryja and Satzger [66] remark that customers can play an important role in testing new products. Touching them and judging their ease of use when in operation are good opportunities for people to discover the novel features and advantages of the new products.…”