Tüketicilerin Otomobil Satın Alma Davranışlarına Etki Eden Faktörlerin Belirlenmesi: Akademisyenlere Yönelik Bir Uygulama

Abstract

Among the issues that businesses emphasized with precisely are synchronized harmony between the marketing with close and distant stakeholders of marketing. The customer, who is crucial to the survival of the enterprise, is at the forefront of these stakeholders. In this respect, the purpose of this study, which is investigate the factors affecting consumer behavior, to examine the factors affecting the buying behavior of academicians. In addition to meeting the basic needs of people such as transportation, the car can also respond to social and psychological needs. Academicians have an important position in society. In this regard, Selcuk University academicians car buying behaviors were investigated by questionnaire method. Survey questions were prepared according to demographic characteristics and psychological factors. For this study, benefited from a master thesis that is titled: "Car Buying Behavior in Beijing: An Empirical Research" by Dongyan and Xuan in 2008 was used. The academicians were selected by random sample selection and the questionnaires were filled in face to face. In total 135 questionnaires were answered. The obtained data recorded according to the statistical analysis program of SPSS / Windows 2.0 version. Difference tests, regression analysis and anova test which are suitable for the purpose of the study have been analyzed. As a result, brand, monetary value and driving comfort were statistically significant in explaining the general satisfaction level variable at the level of 5% significance. It is seen that this explanatory variable is provided by the largest contribution brand variable.

Adoption of Electric Vehicles: Purchase Intentions and Consumer Behaviors Research in Turkey

“…Eight authors in the country have formed a well-structured network based mainly on two different fields, as can be seen in Figure 2. While the blue nodes deal with the purchasing behavior of current and potential EV consumers (Köylüoğlu et al, 2018a, 2018b; Yeniçeri & Güner, 2013; Yeniçeri et al, 2009), the red area includes studies on consumer assessments, changes in preferences, intentions, and motivations for EVs (Akal et al, 2019; Kiliç, 2019; Kocagöz & İğde, 2022; Kocagöz et al, 2020). Although it is observed that studies in both areas create similar common citation networks, it can be stated that there is a tendency toward the factors that motivate EV consumers and their preferences in Turkey.…”

Otomobil Kullanıcılarının Tatminin Etkileyen Faktörlerin Belirlenmesi, Afyonkarahisar Örneği

“…Another result is monthly income, which is the most effective demographic factors affecting purchasing preferences, and age and gender are among other influential factors. Köylüoğlu et al (2018) tried to determine the factors affecting academicians' car buying behavior in their study in Turkey. The data collected by the survey method were analyzed by SPSS.…”