Tüketicilerin Sosyal Medya Üzerinden Yerel Gıda Ürünü Satın Almayı Kabullerine Yönelik Bir Araştırma ( A Research on Consumers  Acceptance to Purchase Local Food Products on Soci  al Media )

Ünal, Ahmet; Taş, Muhammed

doi:10.26677/tr1010.2022.954

TR1010

2022

DOI: 10.26677/tr1010.2022.954

|View full text |Cite

Tüketicilerin Sosyal Medya Üzerinden Yerel Gıda Ürünü Satın Almayı Kabullerine Yönelik Bir Araştırma ( A Research on Consumers Acceptance to Purchase Local Food Products on Soci al Media )

Ahmet Ünal¹,

Muhammed Taş²

Abstract: Gelişen teknoloji ve bu teknolojinin etkileri, hemen her alanda olduğu gibi tüketicilerin gündelik hayatlarını ve tüketim davranışlarını da derinden etkilemektedir. Bu kapsamda, sosyal medya; iletişim kurma, paylaşımda bulunma, eğlenceli zaman geçirme gibi özelliklerinin yanında, bünyesine her geçen gün yeni unsurlar eklemektedir. Zamanla sosyal medya, sahip olduğu diğer bütün özelliklerin yanında tüketicilerle işletmelerin alışveriş ortamı kurdukları bir mekân haline de gelmiştir. Bu çalışma, tüketicilerin so… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2022

Publication Types

Select...

Article2

Relationship

Self Cite0

Independent2

Authors

Journals

Cited by 2 publications

(1 citation statement)

References 11 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The studies conducted in Turkey is very limited about examining the relationship between technology use and consuming behavior. These studies are focused on online purchase intention and use UTAUT and TAM theories (Köker, Köseoğlu, Yakın, 2018;Çavuşoğlu and Demirağ, 2021;Ünal and Taş, 2022). Although these studies employed UTAUT and TAM theories, these theories, in fact developed to examine an organization employee's technology related behavior.…”

mentioning

confidence: 99%

Examining The Effect of Airline Passengers Acceptance and Perceptions Toward Technology on Re-purch ase Behavior

Polat¹,

Atalık²

2022

isarder

View full text Add to dashboard Cite

Purpose -The purpose of this study is to develop a genuine research model that examines the impact of smart technologies that domestic passengers interact with in their travel planning process on their re-purchase behavior. Design/methodology/approach–This research is a descriptive study and the relationalscreening method was used. Data collection was carried out with a total of 770 participants from Istanbul Airport Domestic Terminal. The collected data was tested using the structural equationmodelling method. It has been determined that the model provides the necessary validity and reliability. Findings -The findings obtained by the research model depict that Performance Expectation, Facilitating Conditions, Social Impact, habits, Consumer Confidence, Perceived Risk, and Consumer Technological Innovation structures have a significant impact on the formation of repurchase intention.Three variables, Price Value, Hedonic Motivation and Effort Expectation could not show a significant effect on the formation of repurchase intention. In the light of the research findings, the rate of explaining therepurchase intention of the supported hypotheses is 65%. This rate turns into repurchase behavior at a rate of 87%. Research results strongly prove the impact of domestic passengers' acceptance and perception of technology on their re-purchase behavior. Discussion –Inthe scope of the carriedresearch, the effect of repurchase intention on repurchase behavior was examined and the findings were discussed.

show abstract

mentioning

confidence: 99%

Examining The Effect of Airline Passengers Acceptance and Perceptions Toward Technology on Re-purch ase Behavior

Polat¹,

Atalık²

2022

isarder

View full text Add to dashboard Cite

show abstract

The Importance of Gastronomy Museums in the Sustainability of Local Food Products: The Case of Kars Zavot Eco-Museum

KIRBAÇ

BUCAK

2022

Güncel Turizm Araştırmaları Dergisi

View full text Add to dashboard Cite

In this study, a study was conducted on Kars Zavot Eco-Museum by using semi-structured interview method in order to investigate the sustainability effect of gastronomy museums on local food products. Within the scope of the study, a total of 14 participants, including local administrators, academicians and museum founders living in Kars, were interviewed by phone for 30-45 minutes. Accordingly, while gastronomy museums contribute to the sustainability of local food products in general, the targeted effect in this field cannot be achieved due to the lack of promotion in the examples established in Turkey, the fact that the museums are not interesting, and there are obstacles such as lack of budget. It is thought that gastronomy museums will benefit the region in terms of economy, branding, awareness, sustainability and socio-cultural areas with applications such as showing the production of products, government support, and the use of social media. As a result of the study, it shows that Zavot Ecomuseum has an attractive role in the region, creates touristic activity and benefits the branding of the region. The results indicate that with the opening of the museum, forgotten products are started to be produced again, and the existing products are produced more, are known, their sales are increased and local food products are beneficial to be sustainable

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Tüketicilerin Sosyal Medya Üzerinden Yerel Gıda Ürünü Satın Almayı Kabullerine Yönelik Bir Araştırma ( A Research on Consumers Acceptance to Purchase Local Food Products on Soci al Media )

Cited by 2 publications

References 11 publications

Examining The Effect of Airline Passengers Acceptance and Perceptions Toward Technology on Re-purch ase Behavior

Examining The Effect of Airline Passengers Acceptance and Perceptions Toward Technology on Re-purch ase Behavior

The Importance of Gastronomy Museums in the Sustainability of Local Food Products: The Case of Kars Zavot Eco-Museum

Contact Info

Product

Resources

About