Tüketi̇m Kültürünün Geli̇şi̇m Süreci̇ Ve Televi̇zyon Programlarinin Ki̇şi̇leri̇n Tüketi̇m Davranişi Üzeri̇ndeki̇ Rolü: Bi̇r Odak Grup Çalişmasi

Abstract

The main objective of this study is to examine the impact of the worldwide cultural transformation process on consumption practices. Driven by factors like capitalism and globalization, consumer culture is also progressed in Turkey, which prolifarated the desire to consume through the television. This research employs focus group study methodology in order to investigate the influence of tv programs on individuals’ consumption behavior. Findings demonstrate that the tv program that is selected as the matter of discussion for the focus group, enhanced the consumption propensity of the participants.