Ynamides are useful and versatile building blocks in organic synthesis, from which 1,1,4,4‐tetracyanobutadienes (TCBD) can be prepared for application in molecular electronics. However, their insertion onto multi‐functional molecular scaffold remains a synthetic challenge. In this work, we report the two‐steps synthesis in good isolated yield (64 % overall, 89 % stepwise) of a tetraphenylethylene (TPE) bearing four ynamides, and its further one‐step conversion into the tetra‐TCBD derivative through a [2+2] cycloaddition‐retroelectrocyclization sequence. The concomitant formation of the four ynamides required a specific optimisation of the reaction conditions. Although a poor fluorescent emitter in solution, the tetra‐TCBD compound displayed near‐infrared luminescence in the solid state, which is an attractive optoelectronic feature when considering future applications in molecular electronic devices.