The transport of low-Z impurities in fusion plasmas is dominated, in many regimes of interest, by ion temperature gradient (ITG) and trapped electron mode (TEM) turbulence. We use a statistical test-particle approach to analyze the effects of these drift instabilities on the transport coefficients. It is found that the convection of E × B motion by the polarization drift drives an outward radial pinch via ITG and an inward pinch via TEM turbulence. Opposite radial pinches are driven by turbulent motion along magnetic field-lines. The interplay between these effects can explain the co-existence of peaked and hollow impurity density profiles observed in tokamak plasmas. The theoretical framework is validated through comparison with experimental data on the transport of Boron impurities.