“…In SPAs, this is mostly accomplished through anthropomorphism, "a conscious mechanism wherein people infer that a non-human entity has human-like characteristics and warrants human-like treatment" (Purington et al, 2017(Purington et al, , p. 2854. Anthropomorphic design is usually applied to provide a shared common ground, represent an authentic entity, combine verbal and non-verbal communication, and align minds by being interesting, creative, and humorous (McKeown, 2015;Schöbel, Janson, & Mishra, 2019). In practice, SPAs represent themselves either as virtual characters (or avatars) (Ochs, Pelachaud, & Mckeown, 2017), a (human-like) computer voice (Trovato et al, 2015b), or a combination of both (Zoric, Smid, & Pandzic, 2005).…”