Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies

Bozkurt, Yiğit Sebahattin; Yarımoğlu, Emel Kurşunluoğlu

doi:10.1007/978-3-030-36126-6_53

Cited by 1 publication

(4 citation statements)

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“…The current study evaluated the comments on the TripAdvisor travel site within the framework of electronic word-of-mouth communication and focused on the digital image of travel agencies. Although similar studies in the literature have also addressed electronic word-of-mouth communication, these studies were generally from a tourist perspective (Bozkurt & Yarimoğlu, 2020;Hermawan, 2022;Soleimani & Einolahzadeh, 2018).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

“…The literature has some studies on word-of-mouth communication and travel agency (Bozkurt & Yarimoğlu, 2020;Kwak & Kim, 2020;Soleimani & Einolahzadeh, 2018) and on electronic word-of-mouth communication and travel agency (Bigne et al, 2016;Hermawan, 2022;Poór & Horváth, 2021). Word-of-mouth communication and electronic word-of-mouth communication studies are usually on online travel agencies (Bozkurt & Yarimoğlu, 2020;Hermawan, 2022;Kwak & Kim, 2020;Poór & Horváth, 2021). For example, in their research, Bozkurt and Yarimoğlu (2020) aimed to analyze Y-generation customers' Internet usage characteristics and determine the relationships between word-of-mouth communication activities and the intention to visit online travel agencies.…”

Section: Introductionmentioning

confidence: 99%

“…Word-of-mouth communication and electronic word-of-mouth communication studies are usually on online travel agencies (Bozkurt & Yarimoğlu, 2020;Hermawan, 2022;Kwak & Kim, 2020;Poór & Horváth, 2021). For example, in their research, Bozkurt and Yarimoğlu (2020) aimed to analyze Y-generation customers' Internet usage characteristics and determine the relationships between word-of-mouth communication activities and the intention to visit online travel agencies. As a result of the research, they have found that 81.7% of the customers do shopping online, and 82.5% prefer to make online hotel reservations.…”

Section: Introductionmentioning

confidence: 99%

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How Does Electronic Word-of-Mouth Communication Affect the Digital Image of Trav

KIRICI TEKELİ

2024

ijoess

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The current research aims to evaluate the positive and negative effects of electronic word of mouth communication on the digital image of travel agencies. In this context, research data were obtained from the five most-commented travel agencies in Nevşehir registered in the TripAdvisor system. In this study, which adopted the qualitative method, the research design was a case study and phenomenology. This research employing the document review technique and criterion sampling method, identified 7.259 online comments. This study subjected 1.724 online comments from 2022 to content analysis and descriptive analysis and obtained five main themes, twenty one positive sub-themes, eight negative sub-themes, and 4.534 codes. The main themes are tour, tourist guide, transport, eating and drinking, and accommodation. The tour main theme contains the sub-themes of types of tours, places included in the tour, all-inclusive package tours, price alternatives, organization and timing, transfer services, shopping opportunities, repreference and recommendations. The tourist guide main theme covers the sub-themes of accumulation of knowledge and detailed expression, language skill, personality traits, interest and relevance to tourists. The transport main theme includes the sub-themes of vehicle comfort and cleanliness, captain and safe driving, and in-vehicle catering. The eating and drinking main theme covers the sub-themes of restaurant location, food variety, and food taste. The accommodation main theme contains the sub-themes of referral to a travel agency, accommodation services, and food and beverage services. In the main themes, the most frequently mentioned topics were the tour and tourist guide who represent the travel agency. On the other hand, the most focused themes by the tourists were the tourist guide's knowledge and detailed explanation and the re-preference and recommendations. Overall, it has been concluded that travel agencies have a positive image, and the determined themes affect digital image formations.

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Section: Theoretical Implicationsmentioning

confidence: 99%