Turkish students’ perceived relevance of Facebook as a marketing tool

Baglione, Stephen L.; Harcar, Talha; Spillan, John E.

doi:10.1108/jices-08-2016-0027

Cited by 6 publications

(1 citation statement)

References 40 publications

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“…Digital ethnography reveals how the internet remains an "embedded, embodied, daily phenomenon among individuals and corporate firms who leverage on social media for gain (Shepherd and Lane, 2019;Hine, 2015). In business, social media integrates marketing communication, coordinates content, timing and frequency, and magnified word-of-mouth to promote brands (Baglione et al, 2017;Mangold and Faulds, 2009). It is considered one of the most common socially engaging activities among university students (Aljabri et al, 2019;Fujita et al, 2018;Gikas and Grant, 2013).…”

Section: Introductionmentioning

confidence: 99%

Social media and student performance: the moderating role of ICT knowledge

Dzogbenuku

Amoako

Kumi³

2019

JICES

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Purpose This study aims to determine the impact of social media usage on university student’s academic performance in Ghana. Design/methodology/approach A quantitative research method was used for the study. With the aid of a simple random sampling technique, quantitative data were obtained from 373 out of 400 respondents representing 93 per cent of volunteered participants. Data collected was analysed using structural equation modelling to establish the relationship among social media information, social media entertainment, social media innovation, social media knowledge generation and student performance. Findings The findings of this study indicate that social media information, social media innovation and social media entertainment all had a significant positive influence on social media knowledge generation, which has wide learning and knowledge management implications. Also, the study indicated that information computer technology knowledge moderates the relationship between social media and student performance. Research limitations/implications The sample taken was mainly cross-sectional in nature rendering the inference of causal relationships between the variables impossible. Future researchers should adopt a longitudinal research design to examine causality. Finally, the study was limited to only university students in Accra, Ghana. Future research can extend to a bigger student population and to other West African and African countries. Practical implications This paper will serve as a profitable source of information for managers and researchers who may embark on future research on social media and academic performance. The findings that social media information, innovation and entertainment can likewise enhance social media knowledge generation can help managers and university teachers to use the vehicle of innovation and entertainment to communicate knowledge. Social implications The findings of this study will help policymakers in education and other industries that engage the youth to realise the important factors that can make them get the best in the social media space. Originality/value Social media usage in academic performance is increasingly prevalent. However, little is known about how social media knowledge generation mediates between social media usage and academic performance and, furthermore, whether the information computer technology knowledge level of students moderates the relationship between social media knowledge generation and academic performance of university students in sub-Saharan Africa, particularly Ghana. Theoretically, the findings of this study provide clear research evidence to guide various investigations that can be done on the relationships of the variables under social media usage, knowledge generation and university student performance, which advances the diffusion of new knowledge.

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Section: Introductionmentioning

confidence: 99%

Social media and student performance: the moderating role of ICT knowledge

Dzogbenuku

Amoako

Kumi³

2019

JICES

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A quarter century of gender and information systems research: the role of theory in investigating the gender imbalance

Mennega

Villiers

2021

Gender, Technology and Development

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This study analyses the role of theory in gender and information systems (IS) research by providing a descriptive review of 25 years' IS journal publications on the topic of gender and IS. Trauth (2013) performed a critical literature analysis on research papers that appeared in information systems journals between 1992 and 2013. This paper extends the analysis by Trauth (2013) adding a literature analysis for research papers from 2012 to 2020. Decades of research on the underrepresentation of women in information systems (IS) has revealed a chequered landscape of studies ranging from completely atheoretical to theoretically well-informed work. Contained in this considerable body of knowledge lie a collection of explicitly theorised gender and IS studies. These are the only types of study that allow researchers to build upon each other's work, and allow the field to progress from purely descriptive studies to studies that are more analytical in nature, with the goal of suggesting interventions aimed at broadening participation in the IT workforce. This study examines only explicitly theorised research and finds that IS research has indeed progressed from gender essentialist studies toward gender intersectional studies. The intersectional approach encourages explanatory studies which investigate relevant issues in today's diverse global IT workforce and allows the identification of suitable interventions.

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The impact of perceived experience with ChatGPT on online consumers' information searching behavior: an empirical study of Iranian college students

Alizadeh,

Nazarpour Kashani

2024

APJML

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PurposeThe purpose of this study is to explore the impact of perceived experience with ChatGPT on online consumers' information searching behavior. The study also examines the moderating effects of those relationships.Design/methodology/approachPrimary data were collected through an online survey. In total, 370 eligible responses were received. This study applied partial least squares structural equation modeling (PLS-SEM) for data analysis.FindingsThe findings demonstrate that both perceived personalization and perceived relevance have a direct impact on online consumers' information searching behaviors. Additionally, the results also indicate that perceived accuracy and perceived convenience lead to positive online consumers' information searching behavior. Moreover, age and gender and education level play moderating mechanisms in this relationship.Practical implicationsOverall, the conclusions of this study provide valuable insights into the potential of ChatGPT to improve online consumers behavior. However, there are still many unanswered questions about the impact of ChatGPT on consumers' experience. Future research is needed to explore these questions and to further our understanding of the potential of ChatGPT to revolutionize online information searching and digital marketing.Originality/valueTo the best of the authors’ knowledge, this paper is the first of its kind to highlight the impact of perceived experience with ChatGPT on online consumers' information searching behavior of its extensive use in scientific research and academic work. The importance of this study lies in the fact that it presents the behaviors concerns and future fears of people in academia as they cope with and deal with the inevitable reality of artificial intelligence (AI) language models such as ChatGPT.

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Turkish students’ perceived relevance of Facebook as a marketing tool

Cited by 6 publications

References 40 publications

Social media and student performance: the moderating role of ICT knowledge

Social media and student performance: the moderating role of ICT knowledge

A quarter century of gender and information systems research: the role of theory in investigating the gender imbalance

The impact of perceived experience with ChatGPT on online consumers' information searching behavior: an empirical study of Iranian college students

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