CO 2 reduction in aqueous electrolytes suffers efficiency losses because of the simultaneous reduction of water to H 2 . We combine in situ surface-enhanced IR absorption spectroscopy (SEIRAS) and electrochemical kinetic studies to probe the mechanistic basis for kinetic bifurcation between H 2 and CO production on polycrystalline Au electrodes. Under the conditions of CO 2 reduction catalysis, electrogenerated CO species are irreversibly bound to Au in a bridging mode at a surface coverage of ∼0.2 and act as kinetically inert spectators. Electrokinetic data are consistent with a mechanism of CO production involving rate-limiting, single-electron transfer to CO 2 with concomitant adsorption to surface active sites followed by rapid one-electron, two-proton transfer and CO liberation from the surface. In contrast, the data suggest an H 2 evolution mechanism involving rate-limiting, single-electron transfer coupled with proton transfer from bicarbonate, hydronium, and/or carbonic acid to form adsorbed H species followed by rapid one-electron, one-proton, or H recombination reactions. The disparate proton coupling requirements for CO and H 2 production establish a mechanistic basis for reaction selectivity in electrocatalytic fuel formation, and the high population of spectator CO species highlights the complex heterogeneity of electrode surfaces under conditions of fuel-forming electrocatalysis.carbon dioxide reduction | catalyst selectivity | in situ spectroscopy | proton-coupled electron transfer P roduct selectivity is a principal design consideration for the development of practical catalysts. Catalyst selectivity is dictated by (i) the relative free energy barriers for progress along competing reaction pathways and (ii) the relative rates of reactant delivery to active sites (1). Enzymes fine tune these parameters with exquisite precision to achieve selectivity (2). Nature augments the coordination environment of metallocofactor active sites to optimize the binding strengths of reaction partners and preorganizes reaction participants toward low-barrier pathways (3). Additionally, many active sites reside at the terminus of molecular channels that gate the coordinated delivery of substrates (4, 5) required for selective transformations. Efforts to prepare artificial catalysts with product selectivities rivaling that of nature require a detailed understanding of these factors.Currently, our understanding of how to systematically modulate selectivity in heterogeneous catalysts remains poor (6-8). Unlike (bio)molecular catalysts, which ideally consist of a uniform ensemble of active sites, heterogeneous catalysts consist of a nonuniform distribution of surface sites (9), requiring an understanding of which are active and which are dormant. The surface site distribution is strongly dependent on the surface nanostructure, oxidation state, and degree of restructuring (7). Superimposed on this distribution are the rate-limiting elementary reaction steps that dictate kinetic branching ratios at surface active sites (1...