TV Commercials and Choice of Food among Children in Sabah, Malaysia

Totu, Andreas

doi:10.9790/0837-1568189

Cited by 3 publications

(5 citation statements)

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“…Our study in urban Kuala Lumpur confirmed a reproducible pattern of children’s TV viewing time compared to a previous Malaysian study conducted in Sabah state [ 8 ]. During weekends, approximately 44 % children watched more than 3 h per day of TV compared to fewer hours during weekdays [ 8 ]. In our study, self-reported TV viewing time indicated 191 children (47.5 %) spent three hours or more watching TV daily (Table 3 ).…”

Section: Discussionsupporting

confidence: 85%

“…Within this matrix of determinants, the social psychology cluster inclusive of television (TV) watching and media availability is influential at the societal level. In this environment, it is well understood that TV food advertising (TVFA) is the most dominant medium to promote unhealthy foods and food choices to young viewers [ 6 – 8 ].…”

Section: Introductionmentioning

confidence: 99%

“…A study reported that children of Muslim cultures in the Middle East are governed by their parents in relation to moderating purchasing requests [ 13 ], whereas in Western countries ‘pestering’ behaviours are noted [ 7 ]. Gender is another influencing factor as girls are shown to be more resistant to advertising messages and persuasion compared to boys, as shown for fast food advertising [ 8 ]. The availability of TV sets within children’s bedrooms is linked to higher screen time [ 28 ], which predicts future requests for advertised food products [ 29 ].…”

Section: Introductionmentioning

confidence: 99%

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Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television

Kelly

Hee

et al. 2015

BMC Public Health

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BackgroundTelevision food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.MethodsThis cross-sectional study investigated children’s attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.ResultsMajority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater than weekdays (4.77 ± 2.60 vs 2.35 ± 1.40 h/day) and Malay children spent more time watching TV compared to Chinese (p < 0.001) and Indian (p < 0.05) children. Chinese children spent significantly more time surfing the internet compared to either Malay or Indian (p < 0.01). Median score trend was advertisement recognition > favourite advertisement and product preference > purchase request, and significantly greater (p < 0.001) for non-core than core food advertisements. TV viewing time and ethnicity significantly influenced all induction factors for non-core foods. After correcting for all influencing factors, ‘favourite advertisement’ (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08), ‘purchase request’ (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08) and ‘product preference’ (IRRfinal adj: 1.04; 95 % CI: 1.02 to 1.07) still were significantly associated with TV viewing time. For every additional hour of TV viewing, the incidence rates increased significantly by 1.04 to 1.06 for ‘favourite advertisement’, ‘purchase request’ and ‘product preference’ related to non-core foods amongst Malay and Indian children. However, Chinese children only demonstrated a significant association between TV viewing time and ‘favourite advertisement’ (IRRadj: 1.06; 95 % CI: 1.01 to 1.10).ConclusionThis study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood.Electronic supplementary materialThe online version of this article (doi:10.1186/s12889-015-2392-z) contains supplementary material, which is available to authorized users.

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Section: Discussionsupporting

confidence: 85%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television

Kelly

Hee

et al. 2015

BMC Public Health

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“…However, nowadays, social media have become a powerful advertising and marketing medium targeted at children, (Potvin Kent et al, 2019). Thus, it influences children's consumption of fast food, which has led to the rise in obesity cases, (Totu et al, 2013).…”

Section: Advertisement and Marketingmentioning

confidence: 99%

“…Several variables affect fast-food intake. This is apparent from studies were undertaken by Grier et al (2007), Garber & Lustig (2011), Totu et al (2013) and Tim, Beevi & Yeap (2014). These reports also clarified several of the critical causes that have led to fast-food intake.…”

Section: Introductionmentioning

confidence: 99%

Fast-Food Consumption among Children According to Shari'ah Perspective

Ramli

Omar

Jamaludin³

2021

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Fast-food consumption among children is becoming increasingly worrying as it is associated with unhealthy nutrition and its long-term health effects. This concern is due to signs of obesity among children and numerous other harmful diseases linked to low-nutrition, high-fat, and salt diets. According to Li et al. (2020), children aged 12 to 15 years in Malaysia consume fast food twice a week on average. Different factors influence fast-food intake. These include a rise in advertising, the growing number of fast-food restaurants, and shifting current lifestyles, particularly food selection. Accordingly, this study focuses on fast-food consumption from the Syari'ah point of view. This research adopts the library research, analysed selected documents, and summarised the Syari'ah rulings on fast-food consumption among children. The results show that Syari'ah ruling on fast-food consumption relies on habits of intake, fast-food sources and the side-effects on children, whether they are permissible (mubah), abominable (makruh) or prohibited (haram).

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Faktor Penentu Sikap dan Kepercayaan Kanak-Kanak di Sabah Mengenai makanan dan Pemakanan

Totu

Yakin

2014

Global J. Bus. Soc. Sci. Review

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Kertas kerja - yang bersifat empirik ini membincangkan sebahagian isu yang ditinjau dalam kajian yang penulis laksanakan. Secara khusus, kertaskerja ini mengupas berhubung dengan faktor-faktor yang menentukan pemilihan makanan dalam kalangan kanak-kanak di negeri Sabah, Malaysia. Pelbagai faktor yang dijangka mempengaruhi jenis makanan kanak-kanak telah diambilkira termasuklah faktor biologi, psikologi, sikap dan kepercayaan, ekonomi dan fizikal, sosial, persekitaran keluarga dan rakan sebaya. Peranan media turut diberi perhatian khusus terutama sekali dalam aspek peranan pengiklanan. Seramai 804 responden terlibat dalam kajian ini yang terdiri daripada kanak-kanak berumur dalam lingkungan 7-12 tahun. Kajian mendapati iklan memainkan peranan yang terpenting dalam menentukan pemilihan makanan kanak-kanak di Sabah, Malaysia. Faktor keluarga dan ibubapa, gaya hidup dan rakan sebaya turut memainkan peranan yang tidak kurang penting dalam mempengaruhi sikap dan kepercayaan kanak-kanak dalam konteks makanan dan pemakanan mereka. Kata Kunci: pengiklanan; kanak-kanak; makanan dan pemakanan; Sabah; Malaysia The paper discusses the empirical nature of some of the issues considered in the study that the authors do. Specifically , this paper analyzes the relation with the factors that determine food preferences among children in the state of Sabah , Malaysia . Various factors are expected to influence the types of food children have been taken into account factors including biology, psychology , attitudes and beliefs , economic and physical , social , family and peer environment . The role of the press were given special attention , especially in terms of the role of advertising . A total of 804 respondents participated in this study consisted of children aged between 7-12 years . The study found that advertising plays an important role in determining food preferences of children in Sabah , Malaysia . Family and parental factors , lifestyle and peers also play a role no less important in influencing the attitudes and beliefs of children in the context of food and nutrition. Type of Paper: Review Keywords : Advertising ; Children ; Food And Nutrition ; Sabah ; Malaysia

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TV Commercials and Choice of Food among Children in Sabah, Malaysia

Cited by 3 publications

References 0 publications

Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television

Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television

Fast-Food Consumption among Children According to Shari'ah Perspective

Faktor Penentu Sikap dan Kepercayaan Kanak-Kanak di Sabah Mengenai makanan dan Pemakanan

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