Food and Experiential Marketing 2019
DOI: 10.4324/9781351182201-4
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TV cuisine therapy through narrative cooking programs

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Cited by 4 publications
(6 citation statements)
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“…It is also considered as a significant tourism sector, which has increased tourist frequentation by 25% in the last decade (Barrère et al , 2014). Furthermore, luxury gastronomy as a foodservice industry encompasses cultural and food experiences that appeal not only to business travelers and elites but also to many consumers and domestic tourists who were exposed to Michelin-starred chefs and their luxury cuisine via culinary programs on television (Andrieu and Batat, 2019).…”
Section: The Michelin-starred Restaurant Sector As a Field Of Researchmentioning
confidence: 99%
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“…It is also considered as a significant tourism sector, which has increased tourist frequentation by 25% in the last decade (Barrère et al , 2014). Furthermore, luxury gastronomy as a foodservice industry encompasses cultural and food experiences that appeal not only to business travelers and elites but also to many consumers and domestic tourists who were exposed to Michelin-starred chefs and their luxury cuisine via culinary programs on television (Andrieu and Batat, 2019).…”
Section: The Michelin-starred Restaurant Sector As a Field Of Researchmentioning
confidence: 99%
“…Like a luxury brand, a luxury gastronomic restaurant should have a legitimate creative director, namely, a Michelin-starred chef. Many Michelin-starred chefs have developed their own luxury brands, helped by the emergence of several TV cooking programs that have emphasized their prestige (Andrieu and Batat, 2019). Most of these chefs have been inspired by luxury brands such as Hermes and define themselves as creative directors, just like Karl Lagerfeld was for Chanel, for example (Batat, 2020a).…”
Section: The Michelin-starred Restaurant Sector As a Field Of Researchmentioning
confidence: 99%
“…Our work contributes to the literature on food, with a particular focus on the French context and home cooking. While cooking media has gained popularity in the United States, France, and other countries, the understanding of whether and how such content affects the cooking behavior of viewers is lacking (Andrieu & Batat, 2019). More interestingly, the literature has observed that, particularly in the United States, the consumption of cooking shows has increased while actual cooking has decreased (Andrieu & Batat, 2019; Rozin, 2005), suggesting that viewers may replace real cooking with vicarious cooking experiences.…”
Section: Introductionmentioning
confidence: 99%
“…While cooking media has gained popularity in the United States, France, and other countries, the understanding of whether and how such content affects the cooking behavior of viewers is lacking (Andrieu & Batat, 2019). More interestingly, the literature has observed that, particularly in the United States, the consumption of cooking shows has increased while actual cooking has decreased (Andrieu & Batat, 2019; Rozin, 2005), suggesting that viewers may replace real cooking with vicarious cooking experiences. Our article aimed to extend the related literature by investigating how media, and social media influencers focused on food in particular, can influence home cooking behavior, which can be beneficial for health.…”
Section: Introductionmentioning
confidence: 99%
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