Tweeting for their lives: Visibility of threatened species on twitter

Kidd, Lisa; Gregg, Emily A.; Bekessy, Sarah A.; Robinson, Jennifer A.; Garrard, Georgia E.

doi:10.1016/j.jnc.2018.10.001

Cited by 43 publications

(41 citation statements)

References 22 publications

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“…Our findings are consistent with those of Kidd et al. (2018), which suggests that increased presence of an unpopular species on social media may increase people's interest in protecting unpopular threatened species. We found that an increase in interest in amusing memes in Poland was correlated with a subsequent increase in traditional media reporting about the proboscis monkey (with a 1‐year lag).…”

Section: Discussionsupporting

confidence: 92%

“…Conservation of such species may require nonstandard actions, and the efficiency of such actions may be enhanced with marketing strategies (Kidd et al. 2018). One possible way to promote unknown and unpopular species (Kidd et al.…”

Section: Introductionmentioning

confidence: 99%

“…One possible way to promote unknown and unpopular species (Kidd et al. 2018) is by using humor‐oriented marketing techniques in social media, which are known from business marketing (Eisend 2009). The role of satire in saving species and habitats has been suggested (Chapron et al.…”

Section: Introductionmentioning

confidence: 99%

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Effects of amusing memes on concern for unappealing species

Lenda

Skórka

Mazur

et al. 2020

Conservation Biology

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There is limited knowledge of the mechanisms that can inspire people's concern and engagement in the protection of unpopular and unappealing species. We analyzed Polish people's interest in themed internet memes featuring the proboscis monkey (Nasalis larvatus) and the consequences of this interest for conservation marketing. We examined Google Trends data, used Google Search, and searched popular media materials to estimate interest in the proboscis monkey in Poland. Photos of the proboscis monkey when presented with humor in internet memes attracted as much interest as usually more popular species (e.g., koala, panda, and orangutan) used in marketing by nongovernmental organizations. Amusing internet memes spread by social media positively correlated with increasing interest in the unappealing species, such as proboscis monkey. Interest in amusing internet memes positively correlated with individuals' decisions to donate to 6 crowdfunding actions. Thus, conservation marketing that includes amusing memes and social media may provide a worthwhile complement to traditional campaigns and are likely to influence individuals who are unaffected by the usual means.

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Section: Discussionsupporting

confidence: 92%

Section: Introductionmentioning

confidence: 99%

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Effects of amusing memes on concern for unappealing species

Lenda

Skórka

Mazur

et al. 2020

Conservation Biology

View full text Add to dashboard Cite

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“…Data pertaining to both social media content and engagement can be used for a wide range of conservation purposes. These include analyzing species' popularity and associated sentiment (e.g., Roberge 2014;Kidd et al 2018;Fink et al 2020), monitoring wildlife trade online (e.g., Hinsley et al 2016;Di Minin et al 2019), studying the emergence of digital citizen science communities (Daume & Galaz 2016), and assessing nature-based recreational preferences (e.g., Hausmann et al 2018;Monkman et al 2018b).…”

Section: Social Networkmentioning

confidence: 99%

“…These include analyzing species’ popularity and associated sentiment (e.g., Roberge 2014; Kidd et al. 2018; Fink et al. 2020), monitoring wildlife trade online (e.g., Hinsley et al.…”

Section: Culturomics Content As Digital Corporamentioning

confidence: 99%

Digital data sources and methods for conservation culturomics

Correia

Ladle

Jarić

et al. 2021

Conservation Biology

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Digital Data Sources and Methods approaches to explore connections between topics, time-series analysis for temporal data, and spatial modeling to highlight spatial patterns. Outstanding challenges associated with culturomics research include issues of interdisciplinarity, ethics, data biases, and validation. The practical guidance we offer will help conservation researchers and practitioners identify and obtain the necessary data and carry out appropriate analyses for their specific questions, thus facilitating the wider adoption of culturomics approaches for conservation applications.

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