The quasi-Clifford algebras as described by Gastineau-Hills in 1980 and1982, should be better known, and have only recently been rediscovered. These algebras and their representation theory provide effective tools to address the following problem arising from a plug-in construction for Hadamard matrices: Given λ, a pattern of amicability / anti-amicability, with λ j,k = λ k,j = ±1, find a set of n monomial {−1, 0, 1} matrices D of minimal order such thatMathematics Subject Classification (2010). Primary 16G30; Secondary 15B34.