Twitter y la polarización del debate político:análisis del caso #objetivodeguindos y #aznara3.

Abstract

Resumen:Este artículo estudiará cómo el debate social 2.0, es decir, aquel que se da en las redes sociales, más concretamente en Twitter, se polariza al tratar temas de índole política, social o ideológica. Por esto, un campo interesante de estudio son las entrevistas realizadas a José María Aznar en Antena 3 y a Luis de Guindos en la Sexta, ya que debido a la relevancia pública de ambos personajes, se propiciaron una serie de variables que permite analizar la polarización de las red social Twitter además la participación de todos los actores sociales.Palabras Clave: Polarización, Twitter, Aznar, De Guindos Twitter and polarization of political disscusion: the case #objetivodeguindos y #aznara3 Abstract:This article will study how the social debate 2.0, that is to say, one that occurs in social media, specifically Twitter, is polarized on having treated topics of political, social or ideological nature. For this, an interesting field of study they are the interviews realized to Jose Maria Aznar in Antenna 3 and to Luis de Guindos in the Sixth, since due to the public relevancy of both prominent figures, there were propitiated a number of variables to analyzethe polarization of social red Twitter in addition to the participation of all the social actors.Key Words: Polarization, Twitter, Aznar, De Guindos Referencia normalizada:Bustos Díaz, J.; Capilla del Fresno, L. (2013) Twitter y la polarización del debate político: análisis del caso #objetivodeguindos y #aznara3.

Promotion of hate speech by Spanish political actors on Twitter

“…Marín‐Dueñas et al (2019) and Haman (2020) have identified strategies put in place by political actors (especially during electoral periods) to attract their potential voters in the networks that foster the polarization of the social debate in SM (Bustos & Capilla, 2014). Social rhetorical strategies with a high sentimental charge aim to give credibility to political interests and constantly confront the rest of the opponents.…”

“…But also the violation of tolerance, civility, and respect for specific groups or social collectives, such as migrants, the LGBT community, and certain religious groups (Matamoros-Fernández & Farkas, 2021). Marín-Dueñas et al (2019) and Haman (2020) have identified strategies put in place by political actors (especially during electoral periods) to attract their potential voters in the networks that foster the polarization of the social debate in SM (Bustos & Capilla, 2014). Social rhetorical strategies with a high sentimental charge aim to give credibility to political interests and constantly confront the rest of the opponents.…”

“…Authors have influenced the study of digital public space from different approaches: from how political information is produced, circulated, and consumed (Casero‐Ripollés, 2018); to the role of political actors in this type of scenario (Bustos & Capilla, 2014); and the features that characterize communication and the new types of languages of political parties and/or audiences in these contexts (Ruiz & Bustos, 2015, 2020). However, these researchers have not delved into the impact of the existing hybrid communication framework on the ‘mediatization of politics, the ‘politicization of the media’, and the transformation we are witnessing in the ‘axioms’ of democracy (Simone, 2016).…”

Analysis of the Twitter discourse in the 2019 electoral debates in Spain: a comparative algorithmic study

“…At the same time, some relevant media have identified the polarization of the political spectrum on Twitter or the existence of bots in Spain, using different data analysis methodologies to do so. Academic studies, however, are more inclined to research based on content analysis of user biographies (Bustos Díaz & Capilla del Fresno, 2013) or certain social issues such as gender (Orbegozo-Terradillos et al, 2020). Along the same lines, papers like the one by Blas et al (2019) have paid attention to the use of Twitter during key political moments such as election night, analyzing which groups lead the conversation on the network and highlighting the institutionalization of content production.…”

Political and structural elements influencing the credibility of news on social networking sites

“…In this regard and as an example of the model, three issues are put forward in the literature. First, whether the effect of media polarisation is replicated or intensified in the social media in Spain as described in the traditional domain or off-line (Bustos & Capilla Del Fresno, 2014). Secondly, whether, on the basis of the characteristics described above, there is a selective exposure of audiences of a partisan nature (Humanes, 2014) also in social media, with the necessary intervention of digital communities in the orientation, definition and the framing of the news (López-López, Castro-Martínez & Oñate, 2020).…”