Two Markets, Two Scotlands? Gender and Race in STB's 'Othered' Scottishness

Rural, White and Straight. The ETC's Vision of England

“…We must also say at this point that this type of images are also relatively frequent in Scottish materials (Prieto Arranz, 2004b), where they may serve a similar function.…”

“…It will be noted that almost every single photograph in this section depicts one or more members of the host ETC's Vision of England 39 population in one way or another -something not at all common in typically rural images. Two of them can indeed be taken to represent the 'emotional labour' (Bryman, 1999: 29) encountered in other UK materials (the fruiterer at the market stall and the lady with the shopping bags), with the classical 'visual invitation' pose -see Prieto Arranz (2004b) for examples in Scottish IPPs. But the rest of them just show the representatives of this population engaged in their everyday routines (mostly shopping, since this is one of the attractions being promoted).…”

Discourse and the governance of diversity in England's official tourism texts

“…Within tourism studies, researchers have drawn on insights from a variety of fields, including anthropology (Crick, 1989;Selwyn, 1996), marketing (Morgan & Pritchard, 1999), sociology (Cohen, 1972(Cohen, , 1979, linguistics (Dann, 1996a) and cultural studies/public culture (Hollinshead, 1993(Hollinshead, , 1996. Representation in and through tourism has been examined by a number of scholars and through a variety of media, including photographs, James (1983, 1988), Garrod (2008Garrod ( , 2009; tourist art, Cohen (1993); brochures, Uzzell (1984), Weightman (1987), Quinn (1994), Selwyn, (1993, Pritchard andMorgan, (1995, 1996), Dann (1996b), Echtner (2000, Pritchard (2000), Henderson (2001), Prieto Arranz (2004; postcards, Edwards (1996), Markwick (2001); and travelogues, Dann (1992Dann ( , 1996b, Wilson (1994), Zepple (1999. Scholars working 'across the borders' of tourism studies have begun to provide a more critical inspection of tourism in terms of its inscriptive and enunciative potentials (Buck, 1993;Fjellman, 1992;KirshenblattGimblett, 1998;Lidchi, 1997).…”

“…Operational discourse While the analysis of the content of promotional brochures, or IPPs, has provided numerous insights into the representations of people, destinations and cultures (see, e.g., Dann, 1996b;Echtner, 2000;Henderson, 2001;Prieto Arranz, 2004;Pritchard, 2000;Pritchard & Morgan, 1995Quinn, 1994;Selwyn, 1993;Uzzell, 1984;Weightman, 1987), there have been few attempts to examine the discursive representation of ethno-cultural diversity within the routine operational texts of OTOs. However, in the study reported here, critical inspection of those operational texts, produced primarily for internal or inter-organisational purposes, was regarded as an essential part of the overall analysis as it provide an opportunity to peer into some of the workings of the OTOs in question and their relationships with other institutions and the structures of governance.…”

“…Unlike several other studies (e.g. Echtner, 2000;Henderson, 2001;Prieto Arranz, 2004;Pritchard, 2000;Selwyn, 1993) which have focused solely on the analysis of brochures (or info-promotional publications [IPPs]), this study also included the analysis of OTO operational texts, as well as interviews with those institutional agents who are instrumental in the commissioning, production, editing and circulation of such text.…”