The Ce+BAF project at the Thomas Jefferson National Accelerator Facility intends to develop over the coming years a high-duty cycle, high intensity, and high polarization positron beam to serve a unique Nuclear Physics experimental program. It generically comprises the study of the effects of the two- and multi-photon exchange mechanisms, the investigation of the nuclear structure at the nucleonic and partonic scales, and tests of the standard model of particle physics and interactions. This proceedings illustrates this physics program through specific examples and presents the Ce+BAF positron injector concept.