1979
DOI: 10.1111/j.1540-5915.1979.tb00043.x
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Two‐piece Von Neumann‐morgenstern Utility Functions*

Abstract: S U P P L E M E N T A R Y NOTES~~~~i9 . ~~~~~~ w O R~~5 (C o ntinue or, reverse aid. if necessary and Id e n t i t y by bl ock number)~~ Utility functions Risk aversion Risk seeking LU Z~.~R A C T (Co, itlnue on teem,,. s ide II n e c e s s s r y end Idmo ' fr hi' blo ck number)Thirt y empiricall y-asses sed u t i lit y f u n c t i o n s on changes in we a lt h or retur on investment were examined for general features and susceptability to . fits by linear , power and exponential functions . Separate fits were… Show more

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Cited by 329 publications
(174 citation statements)
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“…The proposed convex/concave utility function predicts risk-seeking behavior in the domain of losses and risk-averse behavior in the domain of gains. Evidence for convex/concave utility functions across the total outcome domain has been found by Fishburn and Kochenberger (1979), Hershey and Schoemaker (1980), Budescu and Weiss (1987), and Kuhberger et al (1999), among others.…”
Section: Introductionmentioning
confidence: 89%
“…The proposed convex/concave utility function predicts risk-seeking behavior in the domain of losses and risk-averse behavior in the domain of gains. Evidence for convex/concave utility functions across the total outcome domain has been found by Fishburn and Kochenberger (1979), Hershey and Schoemaker (1980), Budescu and Weiss (1987), and Kuhberger et al (1999), among others.…”
Section: Introductionmentioning
confidence: 89%
“…It explains extreme risk aversion for gambles involving small losses and gains (Rabin 2000). Fishburn and Kochenberger (1979) were first to show that utility functions in terms of changes in wealth are steeper for losses than for gains. Numerous other 2 In the neutral situations the lottery faced by the referent does depend on the choice of the decision maker.…”
Section: Reference Dependencementioning
confidence: 99%
“…Previous reports of risk seeking attitudes generally *have been based on much smaller samples, e.g., data from 28 decision makers in Fishburn and Nochenberger [5], or have used students and university faculty as subjects, e.g., Kahneman and Tversky [141. Additional empirical evidence about the risk preferences of managers in particular, seems warranted due to the increasing concern with the role of managers in terms of decisions to allocate resources in situations of risk, e.g., capital investments in innovative projects. In addition, the present paper examines the extent to which risk preferences for below target outcomes may be sensitive to ruinous loss considerations.…”
mentioning
confidence: 99%