Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions

Green, Maxwell H.; Davies, Philip; Ng, Irene C. L.

doi:10.1016/j.ijpe.2017.01.009

Cited by 81 publications

(97 citation statements)

References 69 publications

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“…We used thematic analysis to code, identify, and organize the emerging themes to develop theory relevant to companies seeking the creation of effective SM messages to favorably influence users’ attitudes. Thematic analysis is defined as an approach for finding, examining, recording, and reporting the frequently emerging themes (patterns) through an analysis of the data set under investigation (Braun & Clarke, ; Green, Davies, & Ng, ). It involves three levels of themes, which entail basic themes, organizing themes, and global themes.…”

Section: Methodsmentioning

confidence: 99%

Developing effective social media messages: Insights from an exploratory study of industry experts

Majid

López

Megicks

et al. 2019

Psychology and Marketing

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As consumers are increasingly utilizing the social network and media platforms for prepurchase information, managers are confronted with producing effective social media messages that can favorably influence buyers' attitudes and behavioral intentions towards brands. A qualitative, in-depth, elite interview investigation with social media marketing experts was undertaken to develop awareness of the factors influencing the effectiveness of social media marketing. Adopting a thematic analysis approach, this study establishes the three overriding themes of interactivity, credibility, and infotainment as being valuable in determining how social media marketing can enhance brand performance. Attitude theory and the hierarchy-of-effects model is utilized to support understanding and explain the decision making of social media users in this context. Overall, this study provides managers with a thorough explanation of the effects of the identified core themes on social media attitudes and intentions. Implications for social media marketing theory and practice are presented based upon the depth and breadth of knowledge attained from the analysis of the expert interview data.

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Section: Methodsmentioning

confidence: 99%

Developing effective social media messages: Insights from an exploratory study of industry experts

Majid

López

Megicks

et al. 2019

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…The first stream believes in the notion that transition happens in the incremental product-to-service continuum [14,[58][59][60], where the manufacturer gradually adds the service aspect in their offering and the organizational change is adjusted to support the attempt [58]. On the contrary, service transition is also regarded as a continuous process which is intuitive and emergent in nature, instead of a structured process following a specific continuum [36,61]. The journeys of the manufacturers towards service transition can be logically divergent among each other considering each company's specific context [62].…”

Section: The Relevance and Importance Of Strategic Alignment In Servimentioning

confidence: 99%

“…The relations between customer and company are intensively developed and managed beyond the traditional interaction [1,28,71]. A PSS company is very much customer-centric, based on the context of its customer value proposition [61,81,82]. Therefore, a new arrangement of the strategy map of the service transition is proposed and presented in Figure 7.…”

Section: Step 1 Strategy Map Developmentmentioning

confidence: 99%

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PSS Strategic Alignment: Linking Service Transition Strategy with PSS Business Model

et al. 2019

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One of the most promising business models towards economic circularity is product-service system (PSS). Despite its great potential benefits, shifting the traditional business model of a manufacturer into PSS business model commonly refers to service transition and triggers inconsistencies between strategic direction and organization arrangement at an operational level. The absence of alignment between the service transition strategy and the PSS business model is greatly emphasized as a crucial enabler, risk factor and key success factor of the service transition. However, limited academic works have concretely contributed to the strategic alignment. Through a systematic literature review, this paper proposes a PSS business alignment that enables the manufacturer to identify the strategic objective of its service transition strategy and align it with PSS business model. The theoretical version of the proposed framework is redefined and redeveloped through two cycles of action research involving 11 Japanese companies.

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“…Leveraging knowledge about their customers' needs for servitized offerings potentially would help them overcome their size disadvantage and create greater customer value. Co-creation -defined as the process of creating offerings in active collaboration with the customer (Oertzen et al, 2018) directly integrates customers into the innovation process (Green et al, 2017) and thus helps ensure alignment between the servitized offering and customer requirements (Fliess and Lexutt, 2017;Gebauer et al, 2005;Lusch and Vargo, 2006). The most successful servitizers are companies that proactively reach out to customers (PA Consulting Group, 2018).…”

Section: H a P T E R 1 Innovation In Smes: A Multi-actor Perspectivementioning

confidence: 99%

Enhancing SME innovation performance

Mennens¹

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Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions

Cited by 81 publications

References 69 publications

Developing effective social media messages: Insights from an exploratory study of industry experts

Developing effective social media messages: Insights from an exploratory study of industry experts

PSS Strategic Alignment: Linking Service Transition Strategy with PSS Business Model

Enhancing SME innovation performance

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