2022
DOI: 10.1016/j.jbusres.2022.07.024
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Two tales of internationalization – Chinese internet firms' expansion into the European market

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Cited by 15 publications
(5 citation statements)
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“…For example, the need to survive increasing competition has forced Chinese firms to invest abroad through M&A to gain the firm specific assets to improve their competitive advantages in both their home and global markets (Deng, 2009;Liang et al, 2022;Luo et al, 2010;Rui & Yip, 2008). Other studies also support the argument that the Chinese OFDI's strategic asset-seeking strategy has been carried out during their internationalization process in developed countries (Deng, 2009;Luo et al, 2010;Vecchi & Brennan, 2022). Furthermore, Meyer et al (2014) argue that foreign subsidiaries of both listed state-owned and privately owned Chinese MNEs favor M&A over greenfield entries to acquire strategic assets.…”
Section: Hypothesis Developmentmentioning
confidence: 95%
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“…For example, the need to survive increasing competition has forced Chinese firms to invest abroad through M&A to gain the firm specific assets to improve their competitive advantages in both their home and global markets (Deng, 2009;Liang et al, 2022;Luo et al, 2010;Rui & Yip, 2008). Other studies also support the argument that the Chinese OFDI's strategic asset-seeking strategy has been carried out during their internationalization process in developed countries (Deng, 2009;Luo et al, 2010;Vecchi & Brennan, 2022). Furthermore, Meyer et al (2014) argue that foreign subsidiaries of both listed state-owned and privately owned Chinese MNEs favor M&A over greenfield entries to acquire strategic assets.…”
Section: Hypothesis Developmentmentioning
confidence: 95%
“…The natural resource-seeking strategy is often conducted by the MNEs from the emerging markets. This internationalization process is also used to overcome the latecomer disadvantages that have faced the MNEs (Luo & Tung, 2007; Vecchi & Brennan, 2022).…”
Section: Theory and Hypothesis Developmentmentioning
confidence: 99%
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“…As an e-commerce platform, TikTok Shop functions as a business information system facilitating sales through electronic channels, enabling the provision, retrieval, and storage of information, particularly related to commercial transactions and business operations. 27 TikTok Shop also provides the same services as marketplaces and e-commerce in general. Nevertheless, TikTok Shop offers highly competitive prices, significantly lower than those found on conventional marketplaces or e-commerce platforms, along with appealing promotions and even substantial discounts.…”
Section: Reasons For Prohibiting the Use Of Tiktok Shop Services As A...mentioning
confidence: 99%
“…A global brand that offers standardized products with local service and content-based marketing in the local language demonstrates respect for local culture (Vecchi and Brennan, 2022). Consumers consider such brands to be relevant and accessible (Ashby, 2016).…”
Section: Reshoring For Global Branding or Localizationmentioning
confidence: 99%