“…In accordance with the widely used Victor and Cullen's theoretical typology [24], [25], there are nine possible theoretical types of the ethical climate (self-interest, company profit, efficiency, friendship, team interest, social responsibility, personal morality, company rules and procedures, laws and professional codes). Basic researches regarding the identification of implemented ethical climate types within tourism organizations in Serbia were conducted by [4], [5], [8], [12] and [13]. However, this topic is still not sufficiently researched within tourism sector of Serbia, which leaves plenty of space for additional researches on this subject.…”