2008
DOI: 10.1007/s12525-008-0001-z
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Types of structural assurance and their relationships with trusting intentions in business-to-consumer e-commerce

Abstract: This study examines the effects of different types of structural assurance mechanisms on trusting intention in business-to-consumer electronic commerce. Inconsistent results from prior research on structural assurance motivated the current study to further explore the nature of structural assurance. Based on the Institution-based Trust Theory, this paper proposes that different types of structural assurance mechanisms, specifically: seals of approval, vendor-specific guarantees, protections from credit card co… Show more

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Cited by 48 publications
(65 citation statements)
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References 39 publications
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“…In this case, we use reputation, guarantees and security and privacy policies as cognitive signals according to the literature. These variables have been widely associated with trust and consumer behavioral intentions by researchers (Lee, Ang, and Dubelaar, 2005;Eastlick and Lotz, 2011;Ha, 2004;Sha, 2009;Wang, Beatty, and Foxx, 2004;Wu, Liao, Hung and Ho, 2012). In mobile commerce they have an impact on the development of trust (Casaló, Flavián, and Guinalíu, 2007;Yeh and Li, 2009).…”
Section: Determinants Of Trust and Satisfactionmentioning
confidence: 99%
“…In this case, we use reputation, guarantees and security and privacy policies as cognitive signals according to the literature. These variables have been widely associated with trust and consumer behavioral intentions by researchers (Lee, Ang, and Dubelaar, 2005;Eastlick and Lotz, 2011;Ha, 2004;Sha, 2009;Wang, Beatty, and Foxx, 2004;Wu, Liao, Hung and Ho, 2012). In mobile commerce they have an impact on the development of trust (Casaló, Flavián, and Guinalíu, 2007;Yeh and Li, 2009).…”
Section: Determinants Of Trust and Satisfactionmentioning
confidence: 99%
“…To understand how the service provider is going to handle the personal information, it is essential to assess its trustworthiness based on privacy credential attributes, which the online provider has obtained (e.g., trustmark seals, privacy certificates, contents of the privacy statement, encryption mechanisms). Empirical research on the impact of such attributes on individuals' perceived trust, e.g., that of [35,39], to name few, report that the impact varies depending on the type of the attribute. Examples of such attributes are shown in Table 1.…”
Section: Trust and Reputation Agentmentioning
confidence: 99%
“…In this paper, the rating of each attribute as shown in Table 1 under column "Significance" is based on studies on consumer research analysis such as those of [8,16,25,39] and industry studies such as those of [10,21]. These studies analyze the impact of different trusting attributes on consumers' online purchasing behavior and their perceived trust.…”
Section: Trust and Reputation Agentmentioning
confidence: 99%
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