2022
DOI: 10.1111/josl.12563
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U Ok Hun?: The digital commodification of white woman style

Abstract: Sociolinguistic research has increasingly explored the ways in which semiotic features are variably recruited to stylistically perform enregistered social personae. In this paper, I add to this body of work by exploring the emergence of a stereotypically feminine style and persona that is widespread in British social media. Specifically, I examine the prevalence of non-standard spellings (e.g., darling, gorgeous), discourse features (e.g., hun, babe, u ok hun?), and characterological tropes (… Show more

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Cited by 5 publications
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