U.S. male generational cohorts: Retail format preferences, desired retail attributes, satisfaction and loyalty

Brosdahl, Deborah J.C.; Carpenter, Jason M.

doi:10.1016/j.jretconser.2012.06.005

Cited by 20 publications

(7 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…However, this study confirmed the results of Wang and Ha (2011), which exhibits that post-transaction service is not significant in the customer-store relationship. As suggested by past studies, the importance of store attributes varies with retail format (Brosdahl and Carpenter, 2012;Seock, 2009). Interpersonal communication and direct communication may be viewed more important in the context of specialty store (Ma and Niehm, 2006).…”

Section: Discussionmentioning

confidence: 94%

Exploring the influence of store attributes on customer experience and customer engagement

Mohd-Ramly

Omar

2017

IJRDM

View full text Add to dashboard Cite

Purpose The global retail landscape has changed drastically. The rising role of Asia as one of the fastest growing international retail penetration and expansion will continue to make the region to be the driving force in world economic growth. However, the ambitious expansion plans are making the retail sector to be more challenging. Emphasizing on the customer experience and enhancing the value proposition to customers are undeniably vital factors for the long-term survival of any retail business. Therefore, the purpose of this paper is to examine the influence of store attributes on customer experience and customer engagement in the context of department store in Malaysia. Subsequently, the influence of customer experience on customer engagement is also analyzed. Design/methodology/approach Using drop and collect survey, 484 valid responses of department store cardholders of age 18 years and above in the area Klang Valley, Malaysia, were collected. PLS structural equation modeling was used to test the hypotheses of this study. Findings Results revealed that customer experience is influenced by merchandise, store atmosphere, and loyalty program, while customer engagement is influenced by merchandise, communication, interpersonal communication, and loyalty. In contrast, post-transaction services were found to have non-significant impact on both customer experience and customer engagement. Analysis also revealed a strong relationship between customer experience and customer engagement. Research limitations/implications This study is carried out on customers of department store in Malaysia. However, the researchers urge other researchers to replicate the study from different countries and category of department stores. Originality/value Retail researchers recognize little knowledge on the contribution of store attributes to customer experience and customer engagement. This paper represents original research that encourages foreign retailers to employ service-dominant logic as a new marketing thought in designing strong customer engagement and experience strategies to capture the Malaysia market.

show abstract

Section: Discussionmentioning

confidence: 94%

Exploring the influence of store attributes on customer experience and customer engagement

Mohd-Ramly

Omar

2017

IJRDM

View full text Add to dashboard Cite

show abstract

“…Its members are used to shop in supermarkets, shopping centers, and convenience stores or category killers (Brosdahl & Carpenter, 2012).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Generation Y Attitudes towards Shopping: A Comparison of the Czech Republic and Slovakia

Krbová¹

2016

JOC

View full text Add to dashboard Cite

This paper presents the results of a study focused on Generation Y (born between 1980 and 2000) behavior in two neighboring European countries, the Czech Republic and Slovakia. This article identifies and describes basic characteristics of this generation's general behavior as well as defines specifics of their shopping behavior by examining their attitudes towards retailers, brands, sales and discount offers. The sample consisted of 380 respondents: 162 from Slovakia and 218 from the Czech Republic. Results of the analysis indicate that shopping is perceived as an entertaining and pleasurable leisure activity. A particular product is chosen before the shopping place. Approximately two-thirds of the respondents search for information online, but quite a large percentage prefer both offline searching and purchasing. Brands are considered to be the symbols and guarantors of quality, but also uselessly expensive. Finally, a positive attitude towards sales and discount offers was observed.

show abstract

“…Moreover, they are very motivated to look for purchase-related information and are very skilled at searching (Ordun, 2015). According to Brosdahl and Carpenter (2012), Generation X consumers demonstrate a strong preference for Internetonly retailers. Similarly, Dhanapal, Vashu and Subramaniam (2015) affirm that both Generation X and Y do more online shopping than Baby Boomers.…”

Section: Generation Xmentioning

confidence: 99%

Generation Z in Brick-and-Mortar Stores: A Review and Research Propositions

Vojvodić

2019

pi-be

View full text Add to dashboard Cite

Unlike the earlier generational cohorts of Baby Boomers, Generation X, and Generation Y, the Generation Z (known as post-millennial generation) is still underresearched topic in the context of their retail-related behaviour. Although there are notable distinctions between the generations, it can be argued that each generational cohort affects the way traditional brick-and-mortar retailers do business. In addition, traditional retail is facing increasing competition, particularly from online retailers. Furthermore, shopping habits strongly reshape the retail industry, so brick-and-mortar retailers need to adapt their strategies to meet the requirements of today's rapidly changing consumers. Drawing on the previous literature, the purpose of this paper is to identify the main features of the post-millennial generation in brick-and-mortar retail settings. Furthermore, the paper develops a framework that can both guide future research and help traditional brick-and-mortar retailers to better target the postmillennial generation. As far as traditional retailers are concerned, the proper approach to Generation Z cohort seems to be essential to capture this market segment more effectively and to improve their overall in-store shopping experience.

show abstract

U.S. male generational cohorts: Retail format preferences, desired retail attributes, satisfaction and loyalty

Cited by 20 publications

References 22 publications

Exploring the influence of store attributes on customer experience and customer engagement

Exploring the influence of store attributes on customer experience and customer engagement

Generation Y Attitudes towards Shopping: A Comparison of the Czech Republic and Slovakia

Generation Z in Brick-and-Mortar Stores: A Review and Research Propositions

Contact Info

Product

Resources

About