“…The challenge to obtain ortho-selective formylation was to activate the ortho C-atom of the OH group in phenols. Since metal salts are frequently used for promoting ortho-formylation in several other methods [11][12][13][14], a few metal salts (or oxides) were selected for our investigation in the Duff reaction (Scheme 1), and Cu 2 O with oxygen came out to be the best choice for promotion of ortho-selective formylation, the ortho/para selectivity of 2.3:1 and total yield of 80 % were achieved (Table 1, entry 5). All the Cu (II) salts (Table 1, entries 3, 4 and 7), including CuSO 4 , Cu(OAc) 2 , CuO and CuCl 2 , exhibited better performance than their corresponding Cu(I) salts under anaerobic conditions, in terms of both total yields and ortho/para formylation selectivities (Table 1, entries 3, 10, 4 VS 5, and 7 VS 8).…”