“…Social science research in Second Life is similarly promising. For example, scholars in a wide variety of disciplines have explored the construction of virtual space (McIntosh 2008), the reproduction of heteronormativity (Brookey and Cannon 2009), civic engagement (Gordon and Koo 2008), group norms (Stromer‐Galley and Martey 2009), the public sphere (Ikegami and Hut 2008), identity (Messinger et al 2008), gender (Dumitrica and Gaden 2009), stigmatization (Boonstrom 2008), the relations between online and offline behaviors (Yee, Bailenson, and Duchenaut 2009), the consumerist logic (Vicdan and Ulusoy 2008), and changing body image (Becerra and Stutts 2008). Roush, Nie, and Wheeler (2009) have explored visual methodologies here, and Boellstorff (2008) has created focus groups as well as conducted extensive ethnography in Second Life.…”