1997
DOI: 10.1177/016344397019002009
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UK television warms up for the biggest game yet: pay-per-view

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“…This led to a rapidly increasing subscriber base, which, in turn, enabled BSkyB to acquire further expensive live rights to other key sports events, such as the Football League, England home football internationals, international one day cricket, Rugby Super League, Rugby Union club matches, World Championship boxing matches and Ryder Cup golf. By the mid-late 1990s, BSkyB had established a ‘virtuous circle’ of profitability built on exclusive sports rights (Booth and Doyle, 1997).…”
Section: Sports Broadcasting In the Uk: From National Events To Pay-tvmentioning
confidence: 99%
“…This led to a rapidly increasing subscriber base, which, in turn, enabled BSkyB to acquire further expensive live rights to other key sports events, such as the Football League, England home football internationals, international one day cricket, Rugby Super League, Rugby Union club matches, World Championship boxing matches and Ryder Cup golf. By the mid-late 1990s, BSkyB had established a ‘virtuous circle’ of profitability built on exclusive sports rights (Booth and Doyle, 1997).…”
Section: Sports Broadcasting In the Uk: From National Events To Pay-tvmentioning
confidence: 99%