This article examines individual consumption motives and explores their stability across eating situations. Study 1 established an extensive sample of foods consumed in the UK in different eating situations and informed which foods to include in Study 2 and 3. Study 2 evaluated potentially relevant eating motives for food consumption. Using a between participant design, each of 885 participants rated a subset of 341 situated foods from Study 1 on consumption frequency or desire, or on one of 30 possible consumption motives (e.g., food availability, automaticity, food sweetness etc.). An exploratory factor analysis reduced redundancies and established underlying eating motives, with six factors emerging (habitualness, unhealthiness/healthiness, fullfillingness, saviourness/sweetness, bitterness/sourness, affordability). Using a within-participant design (n=204), Study 3 then established individual differences in eating motives, their stability across eating situations, and participants’ insights into these motives. Each participant evaluated a subset of foods from Study 1 in a specific eating situation (e.g., “usual breakfast”) on consumption frequency and desire, and on 10 central eating motives: healthiness, fillingness, sweetness, bitterness, affordability, automaticity, self-identity, social connectedness, emotional satisfaction, situational transport (e.g., “How affordable do you find cheese for usual dinner?”). We found that the ten predictors explained a large amount of variance in both consumption frequency (median = .59, IQR = .19) and desire (median = .66, IQR = .17). Between participants, large individual differences emerged in predictive profiles, although within participants these profiles remained remarkably stable across eating situations. Lastly, participants showed little insight into the motives predicting their consumption frequency and desire. These results have implications for measuring eating behaviour and the development of interventions.