White light emitting (WLE) materials are of increasing interesto wing to their promising applicationsi na rtificial lighting, display devices, molecular sensors, and switches.I n this context,o rganic WLE materials cater to the interesto f the scientific community owing to their promising features like color purity,l ong-term stability,s olutionp rocessability, cost-effectiveness,a nd low toxicity.T he typical methodf or the generation of white light is to combine three primary (red, green, and blue) or the two complementary (e.g., yellow and blue or red and cyan) emissive units covering the whole visible spectralw indow (400-800 nm). The judicious choice of molecular buildingb locks and connecting them through either strong covalentb onds or assembling through weakn oncovalent interactions are the key to achieve enhanced emissions panning the entire visible region.In the present review article, moleculare ngineering approaches for the development of all-organic WLE materials are analyzed in view of different photophysical processes like fluorescencer esonance energy transfer (FRET), excitedstate intramolecular protont ransfer (ESIPT), charget ransfer (CT), monomer-excimer emission, triplet-state harvesting, etc. The key aspect of tuning the molecular fluorescence under the influence of pH, heat, and host-guest interactions is also discussed. The white light emission obtained from small organic molecules to supramolecular assemblies is presented,i ncluding polymers, micelles,a nd also employing covalent organic frameworks. The state-of-the-art knowledge in the field of organic WLE materials, challenges, and future scope are delineated.