“…Recent studies on p-conjugated systems reported a correlation between uorescence QY and extension in the conjugated p-system. 47,48 Moreover, intramolecular chargetransfer processes, which are common in coumarins, 22,49,50 lead to large changes in dipole moment between ground and excited state accompanied by a signicant increase of the uorescence intensity. 47,50 Accordingly, the rise of Dm from 2.0 D to 4.12 D and 4.65 D going form 6-H to 6-Cl and 6-Br, respectively, suggests an increase of the uorescence QY in the same way.…”