propanol at room temperature and at 77 K. The fluorescence quantum yield Φ fl of the laser dye DCM increases linearly as the polarity of the binary solvent mixture (toluene+DMSO) increases, from 0.08 in toluene to 0.80 in DMSO. The dependence of Φ fl on the polarity of the mixture toluene+DMSO for DCMF3 and DCMF7 reaches a maximum for a small amount (~2 vol.%) of added polar DMSO; and with further increase in the DMSO concentration (≥50 vol.%), the fluorescence of the fluoro derivatives of DCM is practically completely quenched. The quantum yield for intersystem crossing Φ ST for DCM, DCMF3, and DCMF7 is no greater than 0.01 in solutions of different polarities. We discuss the mechanisms for nonradiative deactivation of the electronic excitation energy for the fluoro derivatives compared with DCM.Key words: laser dye, charge transfer, fluorescence quantum yield, solvent polarity.Introduction. The photophysical properties of organic compounds with electron-donor and electron-acceptor substituents have been widely studied recently [1][2][3][4][5][6][7][8][9][10][11][12][13][14][15]. They are of interest in connection with their possible application as organic light-emitting diodes in color graphical displays [6], fluorescent labels and visualizing agents in biological systems [7,8], and also owing to their nonlinear optical properties [9, 10] (high quadratic polarizability β). Electron donor/acceptor compounds with effective intramolecular charge transfer are characterized by a large dipole moment in the ground state (µ g ), which generally increases during transition of the molecule to the S 1 state (µ e ), and consequently their photophysical and photochemical properties are determined to a significant extent by the solvent polarity [11].Deactivation of the energy of the excited states of stilbene dyes depends considerably on the polarity and viscosity (stiffness) of the medium. In nonpolar alkane solvents, the absorption and fluorescence spectra of electron donor/acceptor stilbene derivatives have vibronic structure, pronounced mirror symmetry, and a small Stokes shift [12]. The geometry of the molecules in the ground state and the excited state is planar in this case, and emission occurs from a high-lying, locally excited state [13]. Compounds in which rotation of molecular moieties about single and double bonds is possible in nonpolar solvents generally have low fluorescence quantum yield Φ fl [14], and quenching is due to adiabatic transitions to a low-lying non-fluorescent "phantom" state "twisted" about the double bond [13,14]. For model compounds in which internal rotation about the double bond is chemically ruled out [14,15] and for "rigid" coumarin dyes [16-18], a high fluorescence quantum yield has been observed (Φ fl ≥ 0.5) in nonpolar solvents. Φ fl also markedly increases as the viscosity of the nonpolar medium increases, as a result of hindrance of the internal