A large, strategically important unconventional (tight) gas project in the Sultanate of Oman advanced from the exploration stage with one discovery well to the pilot and development stages over 4 years. Project challenges in the first 2 years of exploration were poor initial success in both fracturing treatment placement and subsequent productivity and an ever-expanding scope of work in a demanding environment with limited resources. To address these challenges, the focus was shifted from routine delivery to an integrated approach and a strategy that included defined activity timelines, key performance indicators aligning with different stakeholders, and process reviews. Technology deployment and improved operations with allocated fracturing equipment spread gave flexibility to this new efficiency model. Integrated technology trials included cased and openhole completions; different well types; and several rock and core mechanical tests, such as reservoir coring, openhole stress testing, sonic measurements, and continuous unconfined compressive strength measurements. It also incorporated abrasive perforating, various fracturing treatment type designs, and advanced evaluation techniques such as microseismic monitoring, three-phase flow metering, tracers, and others. These technologies were implemented in a fast and efficient manner owing to strong collaboration between a dedicated Petroleum Development Oman (PDO) subsurface team and the service provider expertise. Personnel embedded in the exploration team greatly helped with linking to proper resources within the suppliers. An embedded engineer provided immediate technical and logistical support to the team. The improved process involved multiwell fracturing, a test campaign, and evaluation of individual zones. Finally, gaps and areas for improvement going forward were identified. Over the 4 years, with implementation of the new technology and strategy, the success rate of fracture placement and zonal evaluation increased from the low initial success of less than 50% to 100%; the improvement was particularly evident in the extremely tight lower intervals of the reservoir.