Unlike humans, birds perceive ultraviolet (UV) light (320^400 nm), a waveband which is known to play a role in avian mate choice. However, less attention has been paid to the role of UV light in avian foraging. Some blue, violet and black berries re£ect UV light. The colour of berries might be an e¡ective advertisement for avian seed dispersers and indicate the stage of fruit ripeness. We conducted an experiment to test how the UV re£ection of berries a¡ects birds' foraging. Redwings were allowed to choose between UV-re£ecting bilberries and rubbed bilberries (UV reduced) in the presence and absence of UV light. We used wild-caught adult and hand-raised juvenile birds to assess possible di¡erences between experienced and naive birds. We found that adult redwings preferred UV-re£ecting berries when UV illumination was present, but when UV illumination was absent, they did not distinguish between the two berry types. Our study therefore shows, for the ¢rst time, that UV wavelengths are used when birds feed on fruit. However, naive birds showed no preferences, suggesting that age and/or learning may a¡ect frugivore preference for UV re£ectance.