Pulsed electron-beam excitation of solid Ne films doped with 0.4 - 0.6% CsCl leads to fluorescence bands in the deep UV region. The strongest band at 220.1 nm (FWHM 13 nm) is assigned to the transition and a much weaker one at 249.2 nm (FWHM 15 nm) to the transition of the ions on the basis of transition energies (including dipole solvation) and line shapes. The 220.1 nm band provides a large cross section for stimulated emission of and the band intensity depends strongly on the CsCl content, with optimal values similar to that obtained for CsF. The homonuclear ) transition at 263.2 nm indicates that pre-dissociation occurs via the state.