Um instrumento de pesquisa qualitativo para analisar fatores de competitividade de conglomerados organizacionais

Abstract

Este é um artigo de acesso aberto, licenciado por Creative Commons Atribuição 4.0 International (CC-BY 4.0), sendo permitidas reprodução, adaptação e distribuição desde que o autor e a fonte originais sejam creditados. A QUALITATIVE RESEARCH INSTRUMENT ABSTRACTClusters are geographic concentrations of interconnected companies, suppliers, service providers, and institutions working together at economically linked activities in a particular sector. Clusters play an important role to improve development through associative organizational forms. Many factors contribute to clusters' competitiveness (e.g. trust and collaboration among firms, and cluster governance). However, the literature about these factors is broad and their definitions vary according to different disciplines. Moreover, these factors were object of study in industrial settings. Therefore, the purpose of this article is to present a qualitative research instrument to analyze clusters' competitiveness factors. The final instrument created is a continuity of the work published by Rigoni and Saccol (2012) and it was empirically tested it in a cluster of flower growers. Most of the competitiveness factors of our instrument stemmed from the literature, while others emerged from the field, contributing to foster the development of theory on clusters' competitiveness. This instrument has several applications, such as to qualitatively analyze the level of competitiveness of clusters, helping their members adopt a cluster approach, and assisting police makers to design more effective cluster development policies.Keywords: clusters, competitiveness factors, qualitative research instrument. RESUMOClusters são concentrações geográficas de empresas, de fornecedores de insumos e serviços e de instituições, todos trabalhando conectados e em conjunto em atividades de um setor específico. Os clusters têm um importante papel para incrementar o desenvolvimento econômico por meio de formas organizacionais associativas. Muitos fatores contribuem para a competitividade dos clusters (por exemplo, a confiança e a colaboração entre firmas e a governança). Contudo, a literatura sobre esse tema é vasta e a e sua definição varia de acordo com as diferentes disciplinas. Neste contexto, o propósito deste artigo é apresentar um instrumento de pesquisa qualitativo para analisar os fatores competitivos de clusters. O instrumento final criado é uma continuidade do trabalho publicado por Rigoni e Saccol NORBERTO HOPPEN 1Universidade do Vale do Rio dos Sinos

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“…The focus was to study the factors that influence the competitiveness of clusters -interorganizational arrangements where the VBC platform aims to make contributions. The factors investigated with the use of a qualitative research instrument were (Hoppen, Rigoni, Klein, & Ritter, 2016): the cluster's institutional fabric (social community and economic agent cohesion); cluster governance (leadership, leader roles and institutional roles); BAR, Rio de Janeiro, v. 14, n. 2, art. 3, e170006, 2017 www.anpad.org.br/bar external factors (market, suppliers and regulatory framework); internal factors (human resources [HR], logistics, finances, technology and key work processes); and cluster knowledge interaction.…”

“…The qualitative research instrument for assessing cluster competitiveness factors (Hoppen et al, 2016) was also used to design an initial draft of 21 information services that the VBC platform should provide, in order to enhance cluster competitiveness. These services were grouped into four categories:…”