Uma análise das práticas de Responsabilidade Social e Sustentabilidade como estratégias de empresas industriais do setor moveleiro: um estudo de caso

Abstract

Changes in worldwide reality indicate the need of a responsible entrepreneurial awareness in the development process, and require socially responsible and sustainable attitudes and practices from businessmen.The current research aimed to analyze these practices and the correlation between social responsibility management, sustainability and the strategies of furniture industries. This paper is a qualitative and descriptive research of a case study with semi-structured interviews. The empiric concretization of this qualitative research happened in two furniture factories located in Rio Grande do Sul state, Brazil. The results highlighted the importance of social responsibility and sustainability once these themes are part of these company values. As internal challenges, they pointed out internal barriers for the implementation of sustainability; and also showed that sustainability and social responsibility are not part of the essential aspects of the business but are complementary ones. As external challenges, in a broader way, we verified that companies involve their suppliers, customers and their communities in some kinds of actions aiming to understand the questions about social responsibility and sustainability. The data collected and analyzed allowed us to realize that these enterprises give importance to the sustainability and to social responsibility and that their practices contribute positively for the economic and social performance of the organizations.

Responsabilidade Social Corporativa e Adesão aos Objetivos de Desenvolvimento Sustentável

“…A realidade atual exige uma reflexão por parte das empresas e dos gestores a respeito da sustentabilidade e da RSC incorporada nos processos de produção de bens e serviços, a fim de assegurar que sejam estratégias reconhecidas como essenciais ao negócio (Campos & Gallon, 2016;Mello & Mello, 2018). Muitas empresas têm transcendido as barreiras do foco principal no lucro, para a transparência e adoção de condutas sustentáveis, que terá reflexo no lucro desejado (Mello & Mello, 2018).…”

Practices Oriented to Sustainable Development Goals in Industrial Companies

“…Despite the lack of care for the environment in recent decades because of the growth of the world economy, organizations and people have become increasingly concerned with developing and adopting sustainable practices. Mello and Mello (2018) emphasize that the movement for sustainable development has mobilized society to discuss and search for solutions for serious environmental problems that devastate the planet. The purely economic view of natural resource exploitation has been challenged by different orders; hence the importance and necessity of organizations to reinvent themselves and adapt to this new development model by adopting practices that favor economic development without harming the environment contribute to the growth and quality of life of the communities in which they are inserted.…”

“…According to Mello and Mello (2018), it is important to clarify that social responsibility and sustainability initiatives in organizations cannot be reduced to just another innovative marketing tool. These initiatives must be broadened to a new model of business management behavior, which, in essence, rescues universal human values, considers ethical decision-making, and preserves the interests of society as a whole and all parties directly or indirectly involved in the business, in a relationship in which everyone can win.…”

Práticas e indicadores de sustentabilidade em incubadoras tecnológicas do Sudoeste do Paraná e Oeste Catarinense

“…A aplicação de políticas públicas e estratégias empresariais voltadas para sustentabilidade social, econômica e ambiental exigem atitudes das empresas e dos gestores, a partir do alinhamento das estratégias de sustentabilidade aos objetivos do negócio (Camargo et al, 2018). Desse modo, essas questões têm provocado uma reflexão no ramo corporativo, no sentido de quanto as ações sustentáveis estão sendo responsáveis nos processos de produção de bens e serviços (Mello & Mello, 2018). Nesse sentido, integrar o conceito de sustentabilidade nas operações e práticas do negócio permite que a empresa construa vantagem competitiva no mercado.…”