Uma perspectiva pós-colonial sobre organizações consumeristas no Brasil

Hemais, Marcus Wilcox

doi:10.1590/1679-395172972

Cited by 8 publications

(5 citation statements)

References 43 publications

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“…Nevertheless, with the end of the Cold War and the advance of capitalist market ideals worldwide, consumerist practices expanded globally, becoming one of the main forms of consumer protection (Hilton 2009). In Brazil (the locus where we live/work and will locate our paper), concerns with consumer education emerged in the 1980s, however were more significantly advanced from the 1990s and 2000s onwards by organizations such as the Movimento das Donas de Casa de Minas Gerais (in English: Minas Gerais Housewives Movement), Instituto de Defesa do Consumidor do Brasil (Idec) (In English: Brazilian Institute of Consumer Defense), and Protestethe latter two even adopted the practice of comparative product testing in their consumerist actions, along the same lines as international organizations (Hemais 2018).…”

Section: In Favor Of a Transmodernist Consumerist Education: The Esco...mentioning

confidence: 99%

The U.S. Government's Program of Welfare for the Wealthy

Benton,

Stasch

2024

Journal of Macromarketing

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It is important that macromarketers understand how income and wealth inequality affect the way people think, live, and die. It is also important that they understand the source(s) of that inequality. This paper discusses how the power elite and the rich used the law to strategically withhold from the bottom 99 percent of the population the wealth generated in the post-World War II economy. This included more than a dozen specific stealth activities the U.S. government enacted from 1970 to 2010, although only a few are highlighted in this commentary. These activities created a Program of Welfare for the Wealthy that worked against the general welfare of the American people. We refer to these as stealth activities because much of what happens in government occurs behind the scenes, in the dark.

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Section: In Favor Of a Transmodernist Consumerist Education: The Esco...mentioning

confidence: 99%

The U.S. Government's Program of Welfare for the Wealthy

Benton,

Stasch

2024

Journal of Macromarketing

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“…Nesse aspecto, entendemos que dois pontos devem ser considerados: as relações entre os agentes e outras possibilidades analíticas. Como pesquisas futuras, seria importante, inclusive, analisar outras ações de resistências de movimentos que tenham se formado a partir do contexto local e não a partir de ideias do Norte Global, ao encontro do que destaca Hemais (2018). Vale salientar que as organizações pesquisadas não surgiram a partir do contexto do Brasil.…”

Section: Considerações Finaisunclassified

As resistências ao mercado de alimentos transgênicos efetuadas pelo Greenpeace e Instituto Brasileiro de Defesa do Consumidor

Silva¹,

Barros²

2022

Rev. Eletr. de Ciênc. Adm.

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Enquanto alguns poderosos agentes do mercado consideram que os alimentos transgênicos são seguros e necessários, existem organizações sociais de resistência por verem riscos à saúde humana e ao meio ambiente. A resistência pode ser entendida como a maneira que indivíduos e grupos praticam uma estratégia de apropriação em resposta às estruturas de dominação. Assim, o objetivo deste manuscrito é identificar e discutir as ações de resistência ao mercado de alimentos transgênicos efetuadas pelo Greenpeace e Instituto Brasileiro de Defesa do Consumidor. Esta pesquisa caracteriza-se como qualitativa e o corpus foi composto pelas matérias da Folha de S. Paulo, do O Estado de S. Paulo e dos sites das duas organizações, no período de 1998 a 2020. Os dados foram analisados pela técnica da análise temática. Os resultados mostraram muitas ações ao longo dos anos e que elas foram dirigidas ao governo e agentes políticos, às empresas, ao judiciário e aos consumidores individuais. Podemos dizer que as intenções das ações eram impedir que o mercado existisse. Contudo, foi a articulação das organizações com atores distintos que possibilitou que muitas das ações fossem bem-sucedidas. Esta pesquisa contribui para novos estudos de resistência que levem em consideração que o mercado é uma arena com vários agentes, e que, neste contexto, a potencialidade dos movimentos sociais deve ser observada.

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“…Pryluka (2015), for instance, discusses the history of Adelco, a consumerist organization from Argentina and how its creation was part of the "Consumer Orientation Campaign" promoted by the Argentinian Ministry of Economy during the country's military coup. Hemais (2018), for his part, describes how international consumerist organizations have historically influenced the practices of consumer defense organizations in Brazil when such issues became a subject of attention to the local government after demands by society. Still, Nath (2015) presents the history of two Belgian consumerist organizations and how they differed in their approaches to protecting consumers over time, one of them aligning itself to international neoliberal principles, defending free-market policies, while the other maintained its focus on complying with local consumer demands for further governmental protections.…”

Section: Introductionmentioning

confidence: 99%

Three historical narratives on advertising self-control in Brazil

Rodrigues

Costa

Hemais

2021

JHRM

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Purpose The purpose of this paper is to analyze how, in three different contexts, the National Council for Advertising Self-Regulation narratively uses its past to build an official history concerning its origins that legitimates advertising self-control as a hegemonic narrative. Design/methodology/approach By using the historical research and the “uses of the past” approach, this study identifies, analyzes and confronts three organizational histories of Conar’s origins (both its official and unofficial versions) in the context of the creation of the Brazilian system of advertising self-regulation. Findings After a thematic analysis of the documentary sources, the narratives on the National Council for Advertising Self-Regulation’s origins and the self-control process were grouped into three versions: the narrative under the military regime: 1976/1980; the narrative during the process of re-democratization of the country: 1981/1991 and the contemporary narrative: from 2005 onwards. These narratives were confronted and, in consequence, provided, each of them, a different interpretation of the context surrounding the creation and justification for advertising self-control. Originality/value The study shows how a consumer defense organization re-historicized its past strategically to gain legitimacy in three different ways through time. It also reveals that organizations strategically use their past to build an intended vision of the future, thus having more agency than the hegemonic literature in management studies usually guarantees. Finally, it exposes the malleability of past narratives through which organizations play a critical role in the ongoing struggle for competing uses of the past. Therefore, the study identifies different organizational stories through time that allow researchers to reflect on several strategic uses of the past by organizations.

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Uma perspectiva pós-colonial sobre organizações consumeristas no Brasil

Cited by 8 publications

References 43 publications

The U.S. Government's Program of Welfare for the Wealthy

The U.S. Government's Program of Welfare for the Wealthy

As resistências ao mercado de alimentos transgênicos efetuadas pelo Greenpeace e Instituto Brasileiro de Defesa do Consumidor

Three historical narratives on advertising self-control in Brazil

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