Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size

Liu, Xin; Hu, Michael Y.

doi:10.1108/10610421111108021

Cited by 10 publications

(7 citation statements)

References 26 publications

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“…Customers who are loyal to a manufacturer's brand are less likely to become loyal with store brand (Broyles, Ross, & Davis, 2011). Liu and Hu (2011) found that the complementary products with same brand resulting in connivance and maximization of output of core the product are also the source of brand loyalty. Pricing strategies may be different for different products because of different marketing strategies.…”

Section: Brand Loyaltymentioning

confidence: 99%

Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty

Saleem¹,

Rahman²,

Umar³

2015

IJMS

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This study examined the antecedents of brand equity such as, brand awareness, perceived quality and the mediating role of a brand Image on brand loyalty. Total number of (n = 150) questionnaires were distributed among the consumers living in four cities (Islamabad, Rawalpindi, Sialkot, and Sargodha) of Pakistan. Out of the total questionnaires only (n = 130, 86.6%) completed questionnaires were received. Pearson correlation, linear regression and multiple regression tests were used to test the data and infer the results. Results show a positive relationship between the independent and dependent variables. Additionally, mediation has been found between brand awareness, perceived quality and brand loyalty due to brand image. It means that brand awareness and perceived quality develop the brand image which ultimately yields brand loyalty. Thus loyalty programs of beverage companies should focus on brand awareness and consumers' perception of quality. Overall, these results show that the influence on brand loyalty varies across various variables of the study. The results contribute significantly to the brand equity topic.

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Section: Brand Loyaltymentioning

confidence: 99%

Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty

Saleem¹,

Rahman²,

Umar³

2015

IJMS

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“…Hotel brand portfolio strategy same segment (Liu and Hu, 2011). Moreover, another apparent risk is the potential spillover effect of a negative image from the endorser to its endorsed brand (Erdem and Sun, 2002).…”

mentioning

confidence: 99%

Hotel brand portfolio strategy

Wang

Chung

2015

IJCHM

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Purpose This study aims to develop dimensions and sub-items that explain hotel brand portfolio strategy (HBPS) and explore performance differences among HBPS groups in an effort to improve our knowledge about HBPS. A key ingredient in success for a hotel company is the successful building and management of a strong brand portfolio. Design/methodology/approach This study proposes four dimensions of HBPS: brand portfolio scope, intra-portfolio competition, brand portfolio location and brand portfolio element. By employing ten additional sub-items, the study evaluates the HBPS practices of hotel firms and tests performance differences. Findings The findings present current HBPS practices in the hotel industry and identify four groups pursuing similar HBPS. The results also suggest that operational performance differs according to a firm’s particular focus in HBPS. Research limitations/implications This study enriches our knowledge of HBPS by establishing dimensions and relevant measures and by suggesting the effect that HBPS has on performance. Future research might extend this study to examine the potential impacts of a business’s internal and external environments on the relationship between HBPS and its performance. Practical implications This study will aid executives in making important HBPS decisions such as whether to add a brand or how to reallocate resources among brands. This study also provides executives with a tool with which to monitor the relative position of their HBPS within the market. Originality/value This study is the first to establish dimensions and sub-items for understanding HBPS in the hotel industry. It also demonstrates a new approach to the analysis of competitive positioning and its relationship to performance.

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“…Similarly, another study found that not all the dimensions of brand personality affect the brand loyalty; only extraversion is believed to have a significant impact on the loyalty (Lin, 2010). Liu and Hu (2011) posited that another factor which may add to the brand loyalty is the complementary products, which help enhancing the output of the core product and brand loyalty to the core brand as well. Pricing strategy also plays a certain role in the phenomenon.…”

Section: Brand Loyaltymentioning

confidence: 99%

Untitled

2018

JBR

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This research examines a model depicting the association between distributive justice, procedural justice, affective commitment and work outcomes in a special context of higher education institutes. While prior research has extensively used organisational justice and its consequences for work outcomes, this study in particular explores the above linkage in universities of KPK Pakistan. In addition, affective commitment has been employed as a mediator in between the relation of work outcomes and justice types (procedural and distributive justice). Turnover intention and Employee performance are undertaken as pertinent work outcomes. Data from a sample of 150 working staff from selected reputed universities of the country's capital, i.e. Islamabad, were gathered and analysed for regression effects. The findings suggest that justice types (procedural and distributive) positively affect employee performance yet negatively influence turnover intention. Similarly, affective commitment positively mediates the relationship between organisational justice and employee performance but no mediation effect was found in case of turnover intention. Implications of the study are highlighted with a note on future research directions. The article ends with a short conclusion and limitations of the study.

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Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size

Cited by 10 publications

References 26 publications

Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty

Conceptualizing and Measuring Perceived Quality, Brand Awareness, and Brand Image Composition of Brand Loyalty

Hotel brand portfolio strategy

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