Un-nation Branding: The Cities of Tel Aviv and Jerusalem in Israeli Soft Power

Crilley, Rhys; Manor, Ilan

doi:10.1007/978-3-030-45615-3_7

Cited by 5 publications

(4 citation statements)

References 48 publications

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“…Jerusalem and Israel are a different case. Crilley and Manor (2020) argued that Jerusalem attempts to do "un-nation branding" in which the city actively distances itself from the nation to avoid the latter's negative perception. However, the success of the city is likely to contribute to the country's soft power.…”

Section: Reputationmentioning

confidence: 99%

“…There are instances in which regional communities, such as Kurdistan and Catalonia, actively work against nation states to gain international recognition and support. More recently, we have observed branding campaigns in which cities attempt to break their ties with their nation states to boost their images, such as Tel Aviv and Jerusalem downplaying the contentious aspects of the Israeli state (Crilley and Manor, 2020). Additionally, cities sometimes do not even have the same landscape, products, or services that their countries are known for as regional geographies, cultures and infrastructures differ.…”

Section: Introductionmentioning

confidence: 99%

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The missing link: cities and soft power of nations

Sevin

2021

IJDIPE

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This theory-building research identifies how cities generate soft power for nation-states through their communicative and diplomatic practices. Building on the relatively nascent studies of city diplomacy and city branding, the main objective is to establish a taxonomic categorisation of cities as soft power assets. The reason for conducting a research is three-fold. First, the excitement about the potential of cities to lead in providing solutions to global problems overshadows their role as sub-state units. Second, mega-cities and metropolitan areas dominate the research carried. Third, cities and nations do not have to share the same policy priorities, images, or even landscape. Against this background, the research asks one main question: What are the different ways through which cities generate soft power assets? The answer is presented as a taxonomic categorisation that defines five different roles for cities to generate soft power.

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Section: Reputationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The missing link: cities and soft power of nations

Sevin

2021

IJDIPE

View full text Add to dashboard Cite

show abstract

“…The Ministry of Economy and Industry emphasizing Israel’s entrepreneurial spirit (Ministry of Economy and Industry State of Israel 2020 ), the Ministry of Foreign Affairs underline the country’s innovation (Israel Ministry of Foreign Affairs 2020 ), and the Ministry of Tourism launched the campaign “Land of Creation” (Israel Land of Creation 2020 ) focusing on the rich history of the Israel as a place sacred to the main three monotheistic religions, and as a place that encourages creativity and modernity. Yet, according to Crilley and Manor ( 2020 ), Israel is also taking an un-nation branding approach focusing on city branding in the Ministry of Tourism campaign “Two Cities. One Break”.…”

Section: A Dna Of Innovationmentioning

confidence: 99%

“…One Break”. They argue that “branding Israel as a ‘start-up nation’ is unlikely to help Israel obtain legitimacy on the world stage’” (Crilley and Manor 2020 , p. 7), and by focusing on the historic significance of Jerusalem and the secularism of Tel Aviv, the cities disassociate with “brand Israel” (p. 7). The municipality of city of Tel Aviv Yafo is dedicated to these ideas and strategies, branding the city as a Non-Stop City, a smart city and a global city, competing with the most attractive cities in the world (Tel Aviv Yafo 2020a ).…”

Section: A Dna Of Innovationmentioning

confidence: 99%