(Un)saving face, or the designer face as a new consumer commodity

Kniazeva, Maria; Babicheva, Eva

doi:10.1016/j.jbusres.2016.10.026

Cited by 7 publications

(14 citation statements)

References 15 publications

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“…Cosmetic surgery has been described as a fashion object (Kniazeva & Babicheva, 2017; Venkatesh et al, 2010) and a form of extreme symbolic consumption that uses the body as an object to express the self (Schouten, 1991). Consumers justify their need for cosmetic surgery by drawing from their sense of self (Sayre, 1999).…”

Section: Introductionmentioning

confidence: 99%

“…Nevertheless, despite the growing number of cosmetic surgery procedures (Bates, 2013) and the self as a key influence on consumption practices (Aguirre‐Rodriguez et al, 2012), there is an absence of research that integrates research streams on the self and materialism to uncover consumption related consequences following cosmetic surgery. Researchers have presented accounts that both cosmetic surgery as well as materialistic consumption are linked to a person's desired self state (Kniazeva & Babicheva, 2017; Richins, 2004; Schouten, 1991). Consistent with these accounts and McCracken's (1986) and Rook's (1985) views of possessions and grooming rituals, cosmetic surgery may be seen as an extreme form of grooming.…”

Section: Introductionmentioning

confidence: 99%

“…However, our understanding of what happens after cosmetic surgery, specifically, how cosmetic surgery—as an extreme form of symbolic consumption—may influence a person's self and subsequently their consumption behaviors, is limited. Considering a growing trend of materialistic tendencies, in particular in Asia (IPSOS, 2013) as well as a commoditisation of cosmetic surgery as a “fashion object” (Kniazeva & Babicheva, 2017), an exploration that offers a deeper theoretical understanding of the processes between cosmetic surgery, the self and material consumption seems warranted.…”

Section: Introductionmentioning

confidence: 99%

“…However, while Schouten (1991) and Thompson and Hirschman (1995) both offered theoretically rich accounts, their studies were conducted over two decades ago. Propelled by a fashionization of the body and face (Kniazeva & Babicheva, 2017) and an increased emphasis on physical appearance promulgated by mass media (e.g., extreme make over TV shows; Heyes, 2007; Kubic & Chory, 2007; Sender, 2012), the last decades have likely experienced shifts in consumer culture that influence attitudes toward and the adoption of cosmetic surgery. Moreover, progress in technology and surgical procedures since the 1990s have also changed the transformative capabilities of cosmetic surgeries.…”

Section: Introductionmentioning

confidence: 99%

“…As noted above, prior work has shown a connection between the self and a person's body (Venkatesh et al, 2010). Within this work, some studies have drawn particular attention to cosmetic surgery as a means to alter the self‐concept (Kniazeva & Babicheva, 2017; Sayre, 1999; Schouten, 1991). Meanwhile, an ample body of research shows that the self takes a prominent role in consumer choices as it also is implicated in the formation of consumption related attitudes and behaviors such as brand commitment, purchase intent and emotional brand attachment (Malär et al, 2011; Paharia et al, 2010; Tuškej et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

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Extending Diderot unities: How cosmetic surgery changes consumption

Song

González-Jiménez

Belk

2021

Psychology and Marketing

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Consumers engage in transformative practices such as cosmetic surgery to shape a new self that satisfies personal and social expectations. Yet, we lack an understanding of how cosmetic surgery and the consequent changes to a consumer's self affect their consumption practices. Building on Diderot unities we explore how cosmetic surgery influenced consumption practices of 10 female consumers postcosmetic surgery. Prior work on Diderot unities suggests that it is a new object inspiring the consumption of additional objects. Extending the notion of Diderot unities, we posit that also a new self brings changes in the constellation of consumption objects. Specifically, cosmetic surgery, the self, and material consumption practices are tied together by an expanded view of Diderot unities as not only involving people and objects, but also adding experiences. A newly surgically enhanced person perceives an imbalance between the assemblage of their self and self‐expressive objects. This imbalance sets off a series of purchases to restore balance by acquiring possessions and experiences that match their new magnificent self. Purchases extend to areas such as fashion objects, grooming objects and experiences, as well as experiences related to personal well‐being, vacation and leisure.

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Section: Introductionmentioning

confidence: 99%