Uncommon common sense

Venohr, Bernd; Meyer, Klaus E.

doi:10.1111/j.1467-8616.2009.00578.x

Cited by 18 publications

(12 citation statements)

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“…As the technical nature of the product increases, these added services become increasingly important and the firm must be prepared to continuously meet the expectations of their customers with their products and services (Sousa and Bradley, 2009;Celly and Frazier, 1996). Moreover, as the product complexity increases, customers may require more support in operating and maintaining the products (Venohr and Meyer, 2009). …”

Section: Research Hypothesesmentioning

confidence: 99%

The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation

Lengler

Sousa

Perin

et al. 2016

International Small Business Journal: Researching Entrepreneurs

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Citation for published item:venglerD tF pF fF nd ousD gF wF F nd erinD wF qF nd mpioD gF rF nd wrt¡ %nezEv¡ opezD pF tF @PHITA 9he nteedents of export performne of frzilin smll nd mediumEsized enterprises @wisA X the nonEliner e'ets of ustomer orienttionF9D snterntionl smll usiness journlFD QR @SAF ppF UHIEUPUF Further information on publisher's website: venglerD tF pF fF nd ousD gF wF F nd erinD wF qF nd mpioD gF rF nd wrt¡ %nezEv¡ opezD pF tF @PHITA 9he nteedents of export performne of frzilin smll nd mediumEsized enterprises @wisA X the nonEliner e'ets of ustomer orienttionF9D snterntionl smll usiness journlFD QR @SAF ppF UHIEUPUF gopyright he euthor@sA PHISF eprinted y permission of eqi ulitionsF Additional information: Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. an emerging market. The research findings suggest that technology intensity and competitive intensity are key determinants in explaining the firm's success in the export market. Our findings also indicate that the relationship between customer orientation and export performance is quadratic (U-shaped) rather than linear. The implications of these findings along with the limitations are discussed.

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Section: Research Hypothesesmentioning

confidence: 99%

The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation

Lengler

Sousa

Perin

et al. 2016

International Small Business Journal: Researching Entrepreneurs

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show abstract

“…Such patterns are identified based on the company's position along different dimensions that configure the strategy as a multidimensional construct. In the context of manufacturing small and medium-sized enterprises, there are several works applied mainly in samples of German manufacturing firms screening the main dimensions that shape this highly competitive industrial model [22][23][24].…”

Section: Theoretical Background: a Configurational Approachmentioning

confidence: 99%

Configurational Theory in Traditional Manufacturing Industries: A New Model of High-Performing Small and Medium-Sized Enterprises

Barber

Villar

2020

Sustainability

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The goal of this study is to provide a model of high-performing small and medium-sized companies to address the new environmental challenges in traditional manufacturing industries. Adopting a configurational logic and following an inductive approach based on four high-performing firms, this paper provides new empirical evidence on how the steps followed by these firms are adjusted to the high-performance models prescribed by the literature. In doing so, it also offers a dynamic view of the interrelationships between the strategy and the new conditions of the environment. At a practitioner level, the paper illustrates which recipes are more appropriate to prescribe recommendations for a more robust model that reinforces competitiveness in these industries. This research suggests that competitive success in traditional manufacturing industries requires movement along five complementary and interlinked strategic-development axes: the use of cooperation agreements, the combination of local and international manufacturing, the greater control of the distribution channel, the sale of customized products, and an increasing concern for sustainability.

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“…For instance, managers in family firms could feel higher social pressures than managers from non-family firms. Family-owned firms tend to be very integrated into local culture and traditions with a strong culture focused on continuity and long-term relationships (Venohr & Meyer, 2009). In fact, emotions could play a relevant role in managerial decisions, especially in family firms where the decision making is not entirely systematic and the firm's routines are not so well established.…”

Section: The Theory Of Planned Behaviour (Tpb)mentioning

confidence: 99%

“…Owners are often emotionally attached to their firm, which is an integral part of their self-fulfilment and family tradition. Their raison d'être is thus not only to maximize profits but to secure the company's existence for the next generation through a long term perspective and a clear identification with customers, channels and other stakeholders (Venohr & Meyer, 2009). Accordingly, family firms are less likely to use offshoring operations.…”

Section: Control Variablesmentioning

confidence: 99%

The choice of offshoring operation mode: A behavioural perspective

Barber

Linares

Ghauri

2019

Journal of Business Research

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Where a licence is displayed above, please note the terms and conditions of the licence govern your use of this document. When citing, please reference the published version. Take down policy While the University of Birmingham exercises care and attention in making items available there are rare occasions when an item has been uploaded in error or has been deemed to be commercially or otherwise sensitive.

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Uncommon common sense

Abstract: Global competition is intense and often thought to be for big multinationals only. Yet, Bernd Venohr and Klaus Meyer believe that mid‐size firms can achieve global market leadership, as many German companies demonstrate. But, how do they do it?

Cited by 18 publications

References 0 publications

The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation

The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation

Configurational Theory in Traditional Manufacturing Industries: A New Model of High-Performing Small and Medium-Sized Enterprises

The choice of offshoring operation mode: A behavioural perspective

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