Management and Marketing of Wine Tourism Business 2018
DOI: 10.1007/978-3-319-75462-8_2
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Uncorking the Potential of Wine Language for Young Wine Tourists

Abstract: Effective communication with consumers underpins growth in wine knowledge that, in turn, contributes to growth in wine consumption. Indeed, tasting notes may enhance consumers' experiences of wine. Yet wine language is full of fuzzy concepts. In this chapter, we consider the language used to talk about wine, specifically the humanlike features of wine (e.g., wine is described as honest, sexy, shy, or brooding). We demonstrate that metaphoric language is integral to the experience of wine and influences consume… Show more

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Cited by 12 publications
(9 citation statements)
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“…Most of the participants said that they were happy with their wine tourism experience and that they shared their feeling and the experience on social media (Toro Teruel & Pozo Marigó, 2019). Creed and McIlveen (2019) ask themselves how significant a role enological terminology plays with wine tourists. The language of wine tourism and wine itself is full of different phrases that are not clear to the younger wine tourists and they could be the reason for noninterest in wine tourism.…”
Section: Wine Tourism and Youthmentioning
confidence: 99%
“…Most of the participants said that they were happy with their wine tourism experience and that they shared their feeling and the experience on social media (Toro Teruel & Pozo Marigó, 2019). Creed and McIlveen (2019) ask themselves how significant a role enological terminology plays with wine tourists. The language of wine tourism and wine itself is full of different phrases that are not clear to the younger wine tourists and they could be the reason for noninterest in wine tourism.…”
Section: Wine Tourism and Youthmentioning
confidence: 99%
“…Most of the participants said that they were happy with their wine tourism experience and that they shared their feeling and the experience on social media (Toro Teruel & Pozo Marigó, 2019). Creed and McIlveen (2019) ask themselves how significant a role enological terminology plays with wine tourists. The language of wine tourism and wine itself is full of different phrases that are not clear to the younger wine tourists and they could be the reason for noninterest in wine tourism.…”
Section: Wine Tourism and Youthmentioning
confidence: 99%
“…Most of the participants said that they were happy with their wine tourism experience and that they shared their feeling and the experience on social media (Toro Teruel & Pozo Marigó, 2019). Creed and McIlveen (2019) ask themselves how significant a role enological terminology plays with wine tourists. The language of wine tourism and wine itself is full of different phrases that are not clear to the younger wine tourists and they could be the reason for noninterest in wine tourism.…”
Section: Wine Tourism and Youthmentioning
confidence: 99%