Uncovering Causal Effects of Online Short Videos on Consumer Behaviors

Tan, Ziqi; Zhang, Shengyu; Hong, Nuanxin; Kuang, Kun; Yu, Yifan; Yu, Jianhua; Zhao, Zhou; Yang, Hongxia; Pan, Shiyuan; Zhou, Jingren; Wu, Fei

doi:10.1145/3488560.3498513

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Social Media Accessibility1

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2024

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Cited by 6 publications

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“…We build on such prior work by exploring current practices of BLV short-form video audiences and exploring text descriptions for making such videos accessible. Prior research has studied short-form videos to assess their impact on viewers [19,50,69] and recent research explores accessibility issues of short-form videos to uncover opportunities to support neurodiverse viewers [65] and viewers with physical disabilities [22]. We explore the accessibility of shortform videos to uncover opportunities to support BLV viewers.…”

Section: Social Media Accessibilitymentioning

confidence: 99%