Uncovering effects of virtual endorser’s attractiveness on consumer behaviors from the perspective of national culture

Bai, Shizhen; Zhang, Wei; Yu, Dingyao

doi:10.1007/s12144-024-06397-4

Curr Psychol

2024

DOI: 10.1007/s12144-024-06397-4

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Uncovering effects of virtual endorser’s attractiveness on consumer behaviors from the perspective of national culture

Shizhen Bai,

Wei Zhang,

Dingyao Yu

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Uncovering effects of virtual endorser’s attractiveness on consumer behaviors from the perspective of national culture

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References 40 publications

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