Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs

Vendrell‐Herrero, Ferran; Gomes, Emanuel; Bustinza, Óscar F.; Mellahi, Kamel

doi:10.1016/j.ibusrev.2018.01.005

Cited by 74 publications

(98 citation statements)

References 79 publications

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“…Financial profits in our sample thus do not reflect the real economic outcome obtained by subsidiaries, which is better reflected in our measure of labor productivity. Nevertheless, more research is needed to clarify the relationship of digital and green services to various outcome variables and whether these services should be developed in-house, outsourced or in partnership with external service providers [86,87].…”

Section: Discussionmentioning

confidence: 99%

Uncovering Productivity Gains of Digital and Green Servitization: Implications from the Automotive Industry

2018

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Abstract:The growing industrial concern about sustainability challenges has driven vehicle and auto parts manufacturers to adopt service capabilities as a way to maintain competitiveness in compliance with environmental regulations. As a result, automakers have progressively integrated digital and green service initiatives to support operations and address environmental issues effectively. The present study examined the effect of digital and green servitization on the firm's productivity. To test their effect quantitatively, this study used the ORBIS database to construct a multi-country sample containing 228 companies in the automotive industry. Our findings indicate that implementation of digital and green servitization is positively associated with higher productivity outcomes once the two forms of servitization coexist and operate jointly. Moreover, the results of the study underscore the importance of establishing a successional pathway of implementation priorities. Our evidence suggests that firms willing to offer green services should consider offering digital services first, as this is the only way to obtain productivity gains from green servitization.

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Section: Discussionmentioning

confidence: 99%

Uncovering Productivity Gains of Digital and Green Servitization: Implications from the Automotive Industry

2018

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“…This theory and evidence lead us to propose that the configuration of the service offering affects the business and organizational outcomes of make-or-buy decisions along the service continuum. Indeed, the three types of service offering-Base, Intermediate and Advanced services-are subject to make-or-buy decisions and, on average, partnerships increase the positive effects of servitization on firm performance (Bustinza et al, 2017b) and innovation (Vendrell-Herrero, Gomes, Bustinza, & Mellahi, 2018).…”

Section: A Product-service Configuration Approach For High Performancementioning

confidence: 99%

“…We acknowledge that the results are contingent to the type of firm considered, and therefore an avenue for further research would be to test the optimal service configurations for product SMEs. Fourth, firms outsourcing their service units need to consider whether local or foreign partners are preferable (Vendrell-Herrero et al, 2018). In this vein, future studies should consider the importance of balancing geographic networks, cultural differences and customer proximity in order to accelerate servitization.…”

Section: Implications and Concluding Remarksmentioning

confidence: 99%

Make-or-buy configurational approaches in product-service ecosystems and performance

Bustinza

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Rabetino

et al. 2019

Journal of Business Research

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This research examines firm boundary configurations for manufacturers' product-service offerings. We argue that the building of a product-service ecosystem through collaboration with service providers in certain types of business services can increase business and organizational performance as a result of the superior knowledge-based servitization resources coming from specialized partners. By using fuzzy set qualitative analysis on a sample of 370 multinational manufacturing enterprises (MMNEs), the results reveal that effective servitization is heterogeneous across manufacturing industries and across business service offerings. The findings indicate that most industries achieve their highest performance through collaborations with value-added service providers in two out of three of the service continuum stages (Base and Intermediate services); while keeping the development of Advanced services in-house. The results help to contextualize the best practices for implementing service business models in MMNEs by detailing which service capabilities should be retained in-house and which should be outsourced to specialized partners in various industrial contexts.

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“…How to provide resource services according to the characteristics of enterprise knowledge resources in the cloud mode is an urgent problem to be solved [1,2]. e purpose of knowledge service is to provide recommended solutions to users' knowledge service needs according to product development process and user identity, which often requires multiple knowledge resources to work together, that is, the combination of knowledge services.…”

Section: Introductionmentioning

confidence: 99%

An Optimal Composition Strategy for Knowledge Service Component Based on Flexible Tracking Particle Swarm Algorithm

et al. 2019

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It is urgent to combine knowledge resources with manufacturing business processes to form a knowledge service in the cloud mode, so as to provide intelligent support for business activities in product development process. e main challenge of knowledge resource service, however, is how to rapidly construct the complex resource service system and respond promptly to the changeable service requirements in the business process, which is similar to the software system modeling using a component in software engineering. is paper is concerned with an optimal composition framework (OCF) of knowledge resource service, including service decomposition, component encapsulation, and optimal composition. Firstly, the typical business processes are decomposed into the dynamic knowledge element (DKE), and all kinds of knowledge resources and service behaviors are encapsulated into the reusable resource service components (RSC). en, a multicomponent optimal composition mathematical model is presented, which transforms the problem of component composition into a multiobjective optimization problem. On this basis, a heuristic algorithm with the adaptive mutation probability is introduced to composite the multigranularity service component dynamically and robustly. Finally, the case of component composition for maintenance resource service is studied and the simulation results are provided to verify the e cacy of the proposed model and algorithms.

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Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs

Abstract: Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs. International Business Review

Cited by 74 publications

References 79 publications

Uncovering Productivity Gains of Digital and Green Servitization: Implications from the Automotive Industry

Uncovering Productivity Gains of Digital and Green Servitization: Implications from the Automotive Industry

Make-or-buy configurational approaches in product-service ecosystems and performance

An Optimal Composition Strategy for Knowledge Service Component Based on Flexible Tracking Particle Swarm Algorithm

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