Global Fashion Management Conference
 2023
DOI: 10.15444/gmc2023.04.05.04
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Uncovering the Role of Virtual Influencers as CSR Messengers: A Computational Study of Narratives and Social Media Reactions

Jeongwon Yang1,
Ploypin Chuenterawong2,
Krittaphat Pugdeethosapol3
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