2021
DOI: 10.1177/00018392211012376
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Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

Abstract: Categories are organized vertically, with product categories nested under larger umbrella categories. Meaning flows from umbrella categories to the categories beneath them, such that the construction of a new umbrella category can significantly reshape the categorical landscape. This paper explores the construction of a new umbrella category and the nesting beneath it of a product category. Specifically, we study the construction of the Quebec terroir products umbrella category and the nesting of the Quebec ar… Show more

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Cited by 23 publications
(42 citation statements)
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References 91 publications
(186 reference statements)
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“…However, we have not as yet witnessed this within the empirical literature. Second, despite Durand and Paolella’s (2013) elucidation of the difference between prototypical and goal-derived categories and their exhortation to study the latter, we have seen little empirical attention to goal-derived categories (for exceptions, see Boghossian and David, 2021; Glaser et al, 2020). We suggest here one way of integrating what we know about institutional logics to advance our understanding of market categories, in particular those that are goal-derived.…”
Section: Looking Forward: Directions For Future Researchmentioning
confidence: 99%
See 4 more Smart Citations
“…However, we have not as yet witnessed this within the empirical literature. Second, despite Durand and Paolella’s (2013) elucidation of the difference between prototypical and goal-derived categories and their exhortation to study the latter, we have seen little empirical attention to goal-derived categories (for exceptions, see Boghossian and David, 2021; Glaser et al, 2020). We suggest here one way of integrating what we know about institutional logics to advance our understanding of market categories, in particular those that are goal-derived.…”
Section: Looking Forward: Directions For Future Researchmentioning
confidence: 99%
“…Research questions take the form of ‘How does a new market category come into use?’ (e.g. Boghossian and David, 2021) or ‘How does an existing category change in status?’ (e.g. Delmestri and Greenwood, 2016).…”
Section: Looking Forward: Directions For Future Researchmentioning
confidence: 99%
See 3 more Smart Citations