Understanding affiliation to cashback programs: An emerging technique in an emerging country

Christino, Juliana Maria Magalh�ães; Silva, Thaís Santos; Cardozo, Érico Aurélio Abreu; Carrieri, Alexandre de Pádua; Nunes, Patricia de Paiva

doi:10.1016/j.jretconser.2018.10.009

Cited by 27 publications

(28 citation statements)

References 63 publications

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“…Individuals usually feel uncomfortable with uncertainty and tend to interact with social networks to decide on adoption, which corresponds to the social influence construct. However, as in the studies of Alalwan et al (2018), Christino et al (2019), andLu et al (2005), in this research, social influence (H7) does not have an impact on intention to use. Therefore, it is believed that most adopters are more likely to base their adoption intentions on their perceptions of the app, rather than blindly following the fashion or just the opinion of people in their social environment.…”

Section: Discussion Of Resultssupporting

confidence: 46%

“…Venkatesh et al (2012) added hedonic motivation to UTAUT2 to capture excitement and pleasure. They argue that this construct will be more influential for voluntary systems (Alalwan, Dwivedi, Rana, & Algharabat, 2018;Christino, Silva, Cardozo, Carrieri, & Nunes, 2019;Tak & Panwar, 2017). Most research focuses on the hedonic side of leisure services, such as shopping and sports (Alalwan, 2020;Brown & Venkatesh, 2005;Venkatesh et al, 2012).…”

Section: H1mentioning

confidence: 99%

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Factors Influencing the Intent and Usage Behavior of Restaurant Delivery Apps

Christino

Cardozo

Petrin

et al. 2021

RBGN

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Purpose -The purpose this paper is to analyze the factors that influence the usage behavior of delivery applications.Design/methodology/approach -A survey method was used and a questionnaire was applied. The simple size comprised 344 respondents. The Structural Equation Modeling (SEM) with estimation by Partial Least Squares (PLS) was used to analyze thirteen hypotheses proposed in the survey model. Findings -The results support ten hypotheses and indicate that the Habit (β = 0.580; p-value <0.001) is the factor greatest influence on the Intention to use applications for food delivery.Originality/value -How far we researched, this is the first study of its kind to be conducted in Brazil and also the first in the world to propose the expansion of the model with the Susceptibility to Offer, Inovativeness and Convenience constructs for the study of the adoption of restaurant delivery applications.

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Section: Discussion Of Resultssupporting

confidence: 46%

Section: H1mentioning

confidence: 99%

Factors Influencing the Intent and Usage Behavior of Restaurant Delivery Apps

Christino

Cardozo

Petrin

et al. 2021

RBGN

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“…Anderson, Knight, Pookulangara, & Josiam (2014) revealed that the use of technology can encourage feelings of pleasure that make consumers perceive shopping as something fun. In their research on cashback sites, Christino, Silva, Cardozo, de Pádua Carrieri, & de Paiva Nunes (2019) found that consumers who took advantage of the cashback program believed the sense of pleasure felt influenced him to use the site.…”

Section: Hedonic and Utilitarian Motivation Intention To Usementioning

confidence: 99%

“…Ajzen (1991) assumed intention as something that can be demonstrated through factors that influence behavior such as indicating how much nit a person has to try or can indicate how much effort someone has in planning to use something. Furthermore, research conducted by Christino, Silva, Cardozo, de Pádua Carrieri, & de Paiva Nunes (2019) suggested that aspects of behavior, facility conditions, habits and intention to use significantly influence usage behavior. Therefore, the following hypothesis is as follows: H4: The intention to use has a positive influence on usage behavior.…”

Section: Intention To Use and Usage Behaviormentioning

confidence: 99%

“…This becomes more interesting when the cashback program encourages changes in consumer behavior in terms of purchasing decisions. Previous research is limited to cashback strategies in influencing consumer behavior (Christino, Silva, Cardozo, de Pádua Carrieri, & de Paiva Nunes, 2019). Research on the phenomenon of cashback on digital money applications is still limited, so this study aims to analyze the factors that influence the behavior of using digital money applications in adolescents as a result of the cashback program.…”

Section: Introductionmentioning

confidence: 99%

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Understanding Behavior of Digital Money Application Usage on Adolescents

Pratika

2020

IJEBAR

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Information technology has changed the existing transaction process from manual to digital-based. The presence of financial technology, especially digital money drives to the high competition. Companies apply various marketing strategies to win the market competition. The mechanism of cashback promotion is mostly provided by digital money companies as their marketing strategies to attract customers. Cashback promotion program triggers a change of customer behavior to use digital money due to cashback promotion. This study aims to examine the factors that influence the use of digital money application on adolescents by using hedonic and utilitarian motivation, behavior aspect, intention to use and usage behavior. This studies used path analysis by utilizing the SmartPLS program. This study involved 113 respondents who have digital money application on their smartphone. The result found that hedonic motivation, utilitarian motivation and behavior aspect have a positive effect on the intention of use. In addition, intention of use also has a positive influence on usage behavior.

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