Abstract-The key problem of informal community of practice is -there is a lot of shared knowledge, but the use of shared knowledge seems limited. If informal communities of practice can increase the amount of knowledge usage, it will become more valuable. This research aims to identify factors that encourage members of informal community of practice to use shared knowledge. A single case of Blueplanet community of practice in pantip.com is used for this research. The primary data collection is message analysis. The preliminary result, factors that encourage members of informal community of practice to use shared knowledge are personal factors (communication capabilities, and social capability), trust factors (personal trust, and group trust), and content factors (value and relevancy, and picture presentation). To enhancing the understanding of this phenomenal, this study propose new theoretical point of view that integrate factors that can encourage members of informal community of practice to use the shared knowledge.Index Terms-Knowledge usage factors, online community of practice, knowledge management.
I. INTRODUCTIONThe advancement of information technology especially Internet technologies arises whereas online community increases rapidly. Examples of online community technological platforms are social network systems like Facebook and Twitter, or discussion board systems. In the past, people used online community for many individual purposes such as social interaction and communication purposes. Nowadays, individuals' purposes also cover for the need for acquiring, sharing, and using knowledge from online communities [1]. Therefore, online communities have transformed themselves into informal communities of practice where they refer to a persistent, sustained social network of individuals who share and develop an overlapping knowledge base, set of beliefs, values, history and experiences focused on a common practice [2]. The key problem of online informal community of practice is -there is a lot of shared knowledge, but the use of shared knowledge seems limited [3]. If online informal communities of practice can increase the amount of knowledge usage, it will become more valuable [4].Based on the above statement of problem, the research questions are "What are the factors that encourage members of online informal community of practice to use shared knowledge?" Answers to this question can help communities' administrators deal with how to increase the amount of shared knowledge usage.
II. REVIEW OF RELATED LITERATUREA. Knowledge Usage Knowledge usage has been used interchangeably with the terms knowledge utilization and knowledge application. Although, they are different terms, their definitions tend to explain the same thing. For the sake of understanding, this study will use the term knowledge usage. According to Peterson (2009), the work seeks to measure knowledge pickup, processing, and applying. Knowledge pickup means the process of retrieving or receiving knowledge whether from a data bank, a library s...