2008
DOI: 10.1016/j.jrurstud.2007.06.001
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Understanding and (dis)trusting food assurance schemes: Consumer confidence and the ‘knowledge fix’

Abstract: This paper uses evidence from focus groups with consumers in England to consider how consumers understand and evaluate a range of proxies or intermediary organisations that offer assurance about food and consumer products, particularly voluntary certification schemes. This addresses the current concern in developed economies about providing information in order to reconnect consumers with food producers and to support moves towards more local, fairly traded and sustainable production. However, we show that suc… Show more

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Cited by 104 publications
(90 citation statements)
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“…The amount of meat in the meal and how it was produced was entirely inconsequential, remained unnoticed and unremarked upon. As Eden et al [56] argue, there is no simple knowledge-fix that will reconnect consumers with food in ways that will facilitate more sustainable or ethical practices, for meat eating is symptomatic of acting upon other concerns or simply getting through the day.…”
Section: The Foods People Eat: Meat Consumption and Meat Reductionmentioning
confidence: 99%
“…The amount of meat in the meal and how it was produced was entirely inconsequential, remained unnoticed and unremarked upon. As Eden et al [56] argue, there is no simple knowledge-fix that will reconnect consumers with food in ways that will facilitate more sustainable or ethical practices, for meat eating is symptomatic of acting upon other concerns or simply getting through the day.…”
Section: The Foods People Eat: Meat Consumption and Meat Reductionmentioning
confidence: 99%
“…The proliferation of eco-labels has also caused concern about heightening consumer confusion [13][14][15][16]. Ben Youseff and Abderrazak (2009) used a vertical differentiation model to study the environmental effects and competition of a market with multiple eco-labels.…”
Section: Assumption Two-eco-labels Empowermentioning
confidence: 99%
“…Eden et al (2008a), however, find that UK consumers in general do not trust third party assurance schemes (even those consumers who were members of the Soil Association) and suggest that labelling food and giving consumers more information about food will not necessarily lead to higher levels of trust and therefore purchase. Eden et al (2008b) suggest that consumers in the UK support the principle of certification but are sceptical about the level of assurance it provides, i.e. how much checking is done and whether certifying bodies have enough power to enforce standards.…”
Section: Section 2: the Uk Market For Organic Foods And Consumer Trusmentioning
confidence: 99%